Inside Eight Sleep | Using AI to Sleep Better | CEO Matteo Franceschetti
The Peel with Turner Novak
Turner Novak
4.6 • 11 Ratings
🗓️ 25 November 2025
⏱️ 53 minutes
🧾️ Download transcript
Summary
Matteo Franceschetti is the Co-founder and CEO of Eight Sleep.
Eight Sleep created one of the original breakout consumer health products in 2014, quietly building a business that’s raised over $300 million dollars and was reportedly free cash flow positive in the first half of 2025.
But things weren’t always easy, and Matteo shares the challenges of starting a hardware company, why hardware has stronger moats, and the fundraising mindset he adopted that eventually got Khosla Ventures and Founders Fund to invest.
We also get into the importance of sleep, how the company’s Sleep Butler uses AI to help you sleep better, and the big opportunity building more consumer health products.
Thanks to Numeral for supporting this episode. It’s the end-to-end platform for sales tax and compliance. Try it here: https://www.numeral.com
Timestamps:
(2:18) Three pillars of health: sleep, nutrition, fitness
(4:02) Creating a sleep routine
(6:59) Importance of body temperature in sleep
(8:43) How Eight Sleep works
(12:14) Using AI to help you sleep
(18:35) The AWS outage
(24:12) It’s too hard to build in Europe
(28:09) Why hardware has stronger moats
(32:23) How to fundraise for a hardware company
(35:30) The opportunity in Sleep tech
(38:43) Hiring is easy when you have a mission
(40:37) How to fight jet lag
(43:03) Opportunities in women’s health
(45:54) Evolving from single purchase to subscription model
(47:12) Matteo’s personal health stack
(49:41) Racing sports cars
Referenced
Eight Sleep: https://www.eightsleep.com/
Compliant VC Meme Account: https://x.com/compliantvc
Follow Matteo
Twitter: https://x.com/m_franceschetti
LinkedIn: https://www.linkedin.com/in/matteofranceschetti/
Follow Turner
Twitter: https://twitter.com/TurnerNovak
LinkedIn: https://www.linkedin.com/in/turnernovak
Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/
Transcript
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| 0:00.0 | Welcome to the Peel. I'm your host, Turner Novak, founder of Banana Capital. Today's guest |
| 0:07.6 | is Mateo Frances Getty, co-founder and CEO of 8 Sleep. Mateo and his team created one of the |
| 0:13.3 | original breakout consumer health products in 2014, quietly building a business that's raised |
| 0:18.5 | over $300 million and was reportedly free cash flow |
| 0:21.5 | positive in the first half of 2025. But things weren't always easy. Mateo shares the challenges |
| 0:26.4 | of starting a hardware company why hardware companies have stronger motes and the fundraising |
| 0:30.3 | mindset he adopted that eventually got coastal ventures and founders fund to invest. We also |
| 0:34.9 | get into the importance of sleep, how the company's Sleep Butler uses |
| 0:38.2 | AI to help you sleep better, and a big opportunity building more consumer health products. |
| 0:42.6 | A quick reminder, I publish two episodes of the appeal every week, exploring the world's |
| 0:46.1 | greatest startup stories just like this one. Check out the back catalog of over 100 episodes, |
| 0:50.3 | including last weeks with Rahul Vora, founder of Superhuman Mail. |
| 0:57.0 | Now, let's talk to Mateo after a quick word from Numerl. |
| 0:59.7 | This episode is brought to you by Numeril. |
| 1:04.8 | Numeril is the fastest, easiest way to stay compliant with U.S. Sales Tax and Global VAT. |
| 1:09.4 | It's easy to set up, and they automatically handle all registrations, ongoing filings, and their API provides sales tax rates |
| 1:11.6 | wherever you need them with all the integrations you need. Numerals supports over 2,000 customers |
| 1:16.7 | in both the U.S. and globally, and they pride themselves on White Glove, high-touch customer |
| 1:20.8 | service. Plus, they guarantee their work, and they'll cover the difference if they mess |
| 1:24.5 | anything up. They're fresh off of fundraise, closing a $35 million series B from Mayfield, |
| 1:29.8 | which they're going to reinvest into building an even better product. |
| 1:32.9 | If you want to put your sales tax on autopilot, |
... |
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