Here is your Forbes Daily Briefing for Friday, September 13th.

Today on Forbes, Inside Dana White's 20 million dollar plan to bring UFC 306 to the Sphere.

For all the grandeur of the Sphere, with its state-of-the-art 2.3 billion dollar dome and its

160,000 square foot screen. Ultimate Fighting Championship CEO Dana White's plan to bring the first sporting event to the entertainment

venue came together some seven miles away on the dusty outskirts of Las Vegas in a storage closet.

The 55-year-old White says he sets up specialized rooms for all his ventures

so he can visualize the information.

He wanted to rent an external space

and build a replica of the sphere he could walk through,

but his team advised him that spare space inside UFC headquarters

would be more budget conscious.

Within a week a closet was cleared out and filled with schematics, renderings, and storyboards

that would lay out the most extravagant event in UFC history.

White granted Forbes exclusive access to the closet and detailed his ambitious plan for

UFC 306 happening tomorrow Saturday September 14th. He says, quote,

quote,

quote, this is a completely different animal than anything we've ever done.

I knew this wasn't going to be cheap, but I literally said, I don't care what this costs. This is, on Mexican Independence Day, my love letter to the Mexican people.

Initially, no one at the company, including White, had any idea how expensive it would be to stage a promotion at the

18,600 seat venue.

When the CFO at TCO Group Holdings, UFC's New York City-based parent company,

asked what the budget might be for the event.

...