I'm Elizabeth Hotson and in today's Business Daily, we're visiting an influencer house,

a luxurious mansion where social media personalities are temporarily living together

to create content on behalf of a plant-based food brand.

These are young people who understand the current culture and who understand how to get the attention of people their age.

It's a new way of advertising with big budgets and big personalities,

so what could possibly go wrong?

What about vegan chicken balls.

Oh no, careful.

Very quick.

Oh no, wait, oh no.

This is Business Daily from the BBC.

This is the sound of a summer's day, deep in the English countryside.

This rural idyll wouldn't look out of place in a John Constable landscape until this happens.

That's the sound of some very excited social media influences jumping into the water and making as big a splash as possible.

Because this is very much not a John Constable painting.

It's the setting for another type of art form altogether, content creation.

And this building is what's known as an influencer house.

For the next three weeks, seven doyends of social media platforms, such as Instagram and TikTok,

will be using the grounds and interiors of this country house to film videos for their social media accounts.

The company behind the project, Squeaky Bean, a plant-based food brand,

is hoping that these social media posts will increase awareness of its products and ethos and ultimately translate into sales.

It's a new way of approaching advertising and has the potential to really shake up the industry.

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