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This is the Gary V. Audio Experience.

What's up everyone? Today's episode is from a 40 session that Gary gave at the beginning of last month. He talks about scaling businesses, employees, and how brand isn't built from a television commercial.

So make sure to hit him up and leave a review to let us know what you thought and I hope you enjoy.

Well, I think what I struggle with in my business, so I created a specialized booking platform specific to working with group bookings.

I think where I got a little confusing where the, like, the group of the business, I find that because we're a service business, I run into where I kind of be their plateau or I can't hire fast enough for the demand.

So then I just, and like, kind of a sitting duck and trying to chase hiring more artists, which becomes a whole management, like, we just cut a bottleneck.

So on that, as somebody who's scaled a service business, is it hiring or is it retaining?

It's hiring.

And are you making subjective calls when you hire?

How so?

Are you the one hiring?

Yeah, I'm a part of the process.

Right. So that's, so the way I ask the question is the most important part.

I think most people struggle with hiring because they come from an angle of fear.

And when they look at hiring, they're thinking about what they're trying to protect against because you think that person or this person or that person is representing you in this environment and you don't want them to fuck up and however you deem it.

You're coming from fear.

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