Hey everyone, this is Nick Dio.

We're back for episode 2 of Inside 4Ds, and for those of you who weren't able to tune

into episode 1, I moderate and manage the 4Ds program at VaynerMedia.

Now the 4Ds program, which stands for Daily Digital Deep Dive, is VaynerMedia's full-day

tactical workshop, where we host marketers and operators of all-size companies to really

help them dissect the current and emerging digital landscape.

You're about to hear Gary's private consulting portion of the 4Ds day where he goes one-on-one

with businesses in the room to help diagnose some of the challenges and the obstacles that

they're facing, and just as a reminder, this is one of eight sessions that happens during

the course of a 4Ds day, the others of which are confidential.

Throughout your audio experience, I'll be pausing the session to provide some added

context that might be missing.

Additionally, I'll be layering in commentary over top to help connect the dots and provoke

some thoughts for you to consider.

In this episode, Gary gets extremely practical on community management.

He talks about the optimal relationship between operating the owner, and he discusses

the vulnerability of overexpansion.

Now just a quick update before we get into the episode.

As it relates to 4Ds dates through the end of the year, we're actually sold out of all

dates within the US until 2019.

We have one date on the calendar for December 19th out of our UK office, so all of our

UK and EU listeners, that's a great chance for you guys to get in the room, and for everybody

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