What can today's startups learn from Amazon's so-called, quote, invention machine,

and the culture of growth and innovation there that led to several successful and diverse lines of

products?

As it scaled, how did Amazon define and adapt its culture and practices to promote

innovation even as it got more complex and large? In this episode from February

2021, early Amazon execs Colin Breyer and Bill Carr

go beyond the well-known artifacts of Amazon Innovation,

things like the memo or the press release

before the product has even been built,

and share the leadership principles,

decision-making practices and operational processes that helped Amazon

continue to innovate and vet new products and learn from its mistakes,

all while it scaled.

It's all based on their book, Working Backwards,

Insight stories and secrets from inside Amazon,

drawing upon the 27 years of combined experience they had of being in the room where it happened at Amazon.

Hi everyone welcome to the A6 and Z a podcast. I'm Sonil and today I have another one of our special exclusive first looks at a new book

episode and it is both a very timely and evergreen topic because a new book

coming out this week is titled Working Backwards,

Insights, Stories, and Secrets from Inside Amazon.

In it, authors Colin Breyer and Bill Carr, who between them have a combined 27 years of experience in the company,

where Bill was vice president of digital media, founded and led Amazon music,

...