This is the

the Playbook, where each week I bring you some of the greatest athletes, celebrities, and

entrepreneurs to talk about their personal and professional

playbook to success.

This is David Meltser Entrepreneurs, the Playbook,

and I am so excited to have Jason Vandaboomit here

because he is the founder and CEO

of a company that they use every day, active campaign.

And it's rightfully labeled that way because it's a very active way to build a community.

And if you don't or haven't noticed that building a community is

essential to business because it allows people to buy from you and sell for you for life and And this is my lifeline to people buying from me and selling for me

and allowing me to do the same for others.

I am super excited to welcome Jason Vandeboom to the playbook.

Thanks for joining me.

Yeah, thanks for having me.

Looking forward to Chadden.

You've been around the block with this,

and so the evolution of the changing of timing value and emotions

within the context of technology over two decades has certainly changed I like to

get back into just the foundational principles of the platform, you know, back in, I think, 2003, you know, what was the original inception of active campaign?

Yeah, so to start, I was really just working with a lot of small businesses, growing businesses, and developing custom solutions for each brand individually and realizing there just there was a lot of

similarity of the gaps they were trying to felt. They were looking to get more customers,

...