🤯🤬🤬Ingrained Intolerance Part II = How To Manipulate Your Environment To Suit You | Ep 94
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 29 December 2018
⏱️ 17 minutes
🧾️ Download transcript
Summary
"Labeling as a great way of manipulating positive behavior." Today, Alex (@AlexHormozi) discusses using positive labeling to manipulate others into creating the environment you want. He also talks about the negative effects of labeling oneself with a disorder and encourages listeners to view their supposed weaknesses as strengths.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:41) - Difference between manipulation and help is intention.
(2:50) - Labeling: Give positive attributes, influence behavior, reinforce positive labels.
(6:30) - Create value discrepancy early to sell high-priced items successfully.
(9:43) - Addiction covers up underlying issues, focus on root causes.
(12:13) - Labeling can be empowering or crippling, depending on how it's embraced.
(15:01) - Be aware of labeling used against you and use it positively.
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Transcript
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| 0:00.0 | Most of the nation real quick, if you are a business owner that has a big old business and wants to get to a much bigger business, |
| 0:06.1 | going to $50, $100,000 plus we would love to talk to you. |
| 0:09.5 | And if you like that or would like to hear more about it, go to acquisition.com and you can plan anywhere on the page |
| 0:14.3 | and talk to one of our team and see if we can help you get there. |
| 0:17.6 | What is going on, everyone? |
| 0:19.2 | I wanted to make a sequel to, I guess, probably one of the most popular podcast, video podcasts that I've made in a little bit. |
| 0:27.8 | The last one about success equals ingrained in time. |
| 0:30.1 | So I had more people reach out to me individually after that one than I think I've had in a long time. |
| 0:34.1 | And so I think I touched a little bit of vein there. |
| 0:36.7 | And so I wanted to do a little bit of a follow up. |
| 0:38.9 | But instead of having the topic be how to be on the defensive, which is sort of what the last one was about. |
| 0:46.8 | Kind of like basically controlling your space both, you know, like physically and mentally and making sure that no one that's in there |
| 0:53.5 | speaks over your puts things on you that are not what you want. |
| 0:58.3 | This one is about how to use that same concept on the offensive, how to manipulate others into creating the environment that you want. |
| 1:07.8 | And I want to tell three very short stories that should illustrate the concept. |
| 1:12.2 | And just a quick thing before I get into it, the difference between manipulation and help is intention. |
| 1:16.9 | If you are manipulating someone, and I purposely use a negative thing because it's more salient as a headline. |
| 1:22.6 | But manipulating is where you want someone you're trying to get someone to do something that has a negative outcome for them. |
| 1:28.3 | Whereas helping them is getting someone to do something that has a positive outcome for them, right? |
| 1:31.8 | Sales and helping should be the same thing, right? |
| 1:34.7 | Now that we've made that definition clear, there's a story, it's a Middle Eastern parable. |
| 1:39.3 | So maybe some of the Americans in the crowd haven't heard of it. |
... |
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