Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees
SaaS Interviews with CEOs, Startups, Founders
Nathan Latka
4.6 • 683 Ratings
🗓️ 16 June 2021
⏱️ 17 minutes
🧾️ Download transcript
Summary
Michael Barnett’s extensive experience in community growth led him to found InGo which empowers communities to grow by connecting current and potential members. The power of these communities to shape decisions is massive. One report shows that 92% of consumers trust a suggestion from a family member or friend over any other form of communication.
Transcript
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| 0:00.0 | $5 million gets us an additional, give or take, 2,000 customers. That gets us to the place where we're |
| 0:06.0 | generating $25 million a year in revenue. |
| 0:11.5 | You are listening to Conversations with Nathan Latka, where I sit down and interview the top |
| 0:16.8 | SaaS founders, like Eric Wan from Zoom. If you'd like to subscribe, go to gitlatka.com. |
| 0:24.4 | We've published thousands of these interviews, and if you want to sort through them quickly |
| 0:28.5 | by revenue or churn, cack, valuation, or other metrics, the easiest way to do that is to go |
| 0:34.2 | to gitlatka.com and use our filtering tool. |
| 0:37.0 | It's like a big Excel sheet for all |
| 0:38.6 | these podcast interviews. Check it out right now at getlatka.com. Hey folks, my guest today is Michael |
| 0:46.7 | Barnett. He fell in love with communities when advising nonprofits on leadership and organizational |
| 0:50.3 | development after working for members of the U.S. Congress and the UK Parliament. Now he's building a platform that connects people and helps them bring more |
| 0:57.0 | folks to causes, brands, and companies that they absolutely love. They found a product market |
| 1:01.4 | fit with COVID and are experiencing explosive growth. 2X. And over in the past six months, |
| 1:06.3 | the company is called Ingo.I-N-G-O-me. Michael, you ready to take us to the top? |
| 1:12.0 | Yeah, absolutely. |
| 1:12.9 | Looking forward to it. |
| 1:13.7 | Great to be here, Nathan. I appreciate it. |
| 1:14.6 | Thanks for coming on. |
| 1:15.6 | Okay. |
| 1:15.9 | So what are you selling and who's buying? |
| 1:19.1 | Great question. |
| 1:20.1 | So historically, before COVID, we were selling social registration to event organizers. |
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