Influencers
Six Feet Apart with Alex Wagner
Six Feet Apart with Alex Wagner
4.8 • 623 Ratings
🗓️ 28 May 2020
⏱️ 30 minutes
🧾️ Download transcript
Summary
As people everywhere have been forced to take their lives and careers online, this week Alex delves into the most digital job of them all — the social media influencer. How does social influencing work in a time of social isolation? Do online beauty and travel gurus have the same appeal in a time of lockdown and lipstick-less Zoom calls? First, Alex speaks with Josh Zimmerman, a life coach for influencers, who offers big picture analysis about how online personalities are staying creative—and solvent—during a time of crisis. Then, she speaks with Alisha Marie, an influencer whose millions of followers are now tuning in to her stay-at-home routine—and the all pressures that come along with it.
For a transcript of this episode, please visit crooked.com/sixfeetapart.
Transcript
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| 0:00.0 | Hi, welcome to six feet apart. I'm Alex Wagner. Like basically everyone on planet Earth, I've been spending a lot of time on the internet. Like a lot of time. And that includes social media. In fact, it's mostly social media. Just scrolling through Instagram like it's my job. I am not alone. |
| 0:23.6 | In many ways, COVID-19 would seem to be the golden era of social media influencing. |
| 0:28.6 | An entire species is mostly stuck in place, isolated, pining for a window onto someone else's life. |
| 0:36.5 | But social media influencers, the people who have |
| 0:39.0 | massive multi-million follower accounts, those people are also stuck at home, reading the same |
| 0:45.1 | depressing, terrifying news about a planet in the middle of a pandemic, and they're grappling |
| 0:51.0 | with the psychological toll of an unprecedented moment in history. |
| 0:55.5 | But unlike the rest of us, influencing people, offering that escape on social media, that's their job. |
| 1:02.9 | So that's what we're going to talk about today. |
| 1:05.2 | How does social influencing work in a time of social isolation? |
| 1:10.7 | What happens when your influence as a self-styled |
| 1:13.2 | makeup or fashion guru meets a deadly pandemic that has almost everyone at home, saving money, |
| 1:20.5 | and not wearing lipstick? In a time when brands everywhere are slashing their advertising budgets |
| 1:27.3 | and rethinking their |
| 1:28.3 | marketing strategies, what happens to the incomes of influencers whose wallets are dependent |
| 1:33.4 | on hashtag ads? |
| 1:35.8 | First, we're going to speak to Josh Zimmerman. |
| 1:38.5 | He is a life coach for influencers. |
| 1:41.2 | Yes, they have those. |
| 1:42.9 | Josh isn't a shrink, and he's not an agent. He's the person that |
| 1:46.3 | popular influencers turn to in times of crisis and to get creatively unstuck. As you can imagine, |
| 1:53.6 | he is very busy these days. And then we're going to talk to Alicia Marie. Alicia is a lifestyle |
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