Influencers & Elections, The White House & Drug Pricing 08/15/24

Squawk Pod

CNBC

Business News, Investing, Business, News

4 • 494 Ratings

🗓️ 15 August 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

For the first time, the US government has negotiated down drug prices for ten of Medicare’s most expensive prescriptions. CNBC’s Bertha Coombs reports on the health care shift, and Centers for Medicare and Medicaid Services (CMS) Administrator Chiquita Brooks-LaSure explains the implications for drugmakers and patients. After the White House held its first “influencer summit,” social media expert Gary Vaynerchuk (known by his millions of followers as Gary Vee) explains the untapped value of content creators for brands and for politicians. Plus, months after protests at Columbia University captured national headlines, Columbia’s president has resigned. Bertha Coombs - 11:10 Chiquita Brooks-LaSure - 13:55 Gary Vaynerchuk - 21:02 In this episode: Chiquita Brooks-LaSure, @BrooksLaSureCMS Bertha Coombs, @berthacoombs Gary Vaynerchuk, @garyvee Kelly Evans, @KellyCNBC Mike Santoli, @michaelsantoli Andrew Ross Sorkin, @andrewrsorkin Katie Kramer, @Kramer_Katie

Transcript

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0:00.0	Bring in show music please.
0:03.0	Hi, I'm C. NBC producer Katie Kramer, today on Squawk Pot.
0:10.0	An historic day for drug pricing, the Biden administration negotiated down 10 of Medicare's
0:15.8	costliest prescriptions.
0:17.4	CMS Administrator Chiquita Brooks Leshore explains,
0:20.8	There are people across this country who are choosing between living and dying,
0:27.0	whether or not to put food on the table,
0:30.0	and anticipating the potential long-term effects.
0:33.2	We all are committed to making sure
0:36.3	that drug companies will continue to want to innovate.
0:40.6	Then influencers and the election.
0:43.0	Does hope work on social?
0:45.0	Of course it does.
0:46.0	How do you think I have 40 million followers?
0:48.0	Social media and advertising guru Gary V.
0:50.0	V.
0:51.0	Known to those 40 million is Gary V, reaching voters online.
0:54.4	Love and hope and optimism is hard.
0:57.4	Fear and negativity and cynicism is easy and lazy.
1:01.5	Most people aren't talented enough for hope.
1:05.0	Plus the rest of today's news that got us squawking, like Columbia University's
1:09.7	president stepping down months after campus protests, some might say finally.
	...

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