It’s ‘Turn The Tables’ Summer here on The Influencer Podcast, so that means YOU get to hear the tables turned on ME… in the BEST interviews I’ve been on over the past year or two! Today we are with Hala Taha from Young & Profiting. In this episode, Hala and I talk about how to pitch your personal brand with what I call a “Signature Pitch,” and the fears and misconceptions around PR and publicity, and my best tips for negotiation and pricing yourself as an influencer! If you are wanting to monetize your content and grow your brand, you’ll love today’s chat!    KEY POINTS: My journey from breaking into PR to building an influencer marketing empire How I got a $250,000 home remodel and Home Magazine feature  Pitch yourself effectively with the Spotlight Method The biggest fears and misconceptions about PR & publicity  How to create your Signature Pitch  My biggest tip for setting a price in negotiations  How I healed from my scarcity mindset around money  Why you need to be your own publicist    QUOTABLES: “On the other end of that email is an actual human being that has wants, that has needs, that has desires, that has a boss, that is wanting to make sure that they hit their goals and their targets. So if you can make that person's life easier, if you can help that person do a good job for their company and their boss, they're gonna want to work with you time and time again and happily pay you for that.” - Julie Solomon    “I always say to my students, whatever you think you need to charge, double it, and then we'll start from there.” - Julie Solomon   “If you're throwing a number out and someone is immediately saying yes to you, you're undervaluing yourself and you're underpricing what it is.” - Julie Solomon   RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Click here to check out Hala’s podcast.