Influencer Pricing Secrets + Crafting a Signature Pitch and Navigating PR with Hala Taha!

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 12 July 2023

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s ‘Turn The Tables’ Summer here on The Influencer Podcast, so that means YOU get to hear the tables turned on ME… in the BEST interviews I’ve been on over the past year or two!

Today we are with Hala Taha from Young & Profiting.

In this episode, Hala and I talk about how to pitch your personal brand with what I call a “Signature Pitch,” and the fears and misconceptions around PR and publicity, and my best tips for negotiation and pricing yourself as an influencer! If you are wanting to monetize your content and grow your brand, you’ll love today’s chat!

KEY POINTS:

My journey from breaking into PR to building an influencer marketing empire
How I got a $250,000 home remodel and Home Magazine feature
Pitch yourself effectively with the Spotlight Method
The biggest fears and misconceptions about PR & publicity
How to create your Signature Pitch
My biggest tip for setting a price in negotiations
How I healed from my scarcity mindset around money
Why you need to be your own publicist

QUOTABLES:

“On the other end of that email is an actual human being that has wants, that has needs, that has desires, that has a boss, that is wanting to make sure that they hit their goals and their targets. So if you can make that person's life easier, if you can help that person do a good job for their company and their boss, they're gonna want to work with you time and time again and happily pay you for that.” - Julie Solomon

“I always say to my students, whatever you think you need to charge, double it, and then we'll start from there.” - Julie Solomon

“If you're throwing a number out and someone is immediately saying yes to you, you're undervaluing yourself and you're underpricing what it is.” - Julie Solomon

RESOURCES:

[FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Click here to check out Hala’s podcast.

Transcript

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0:00.0	If you're throwing a number out
0:01.3	and someone is immediately saying yes to you,
0:03.7	you're undervaluing yourself
0:05.0	and you're underpricing what it is.
0:06.3	It should hurt them a little bit
0:08.0	to say yes to the number that you're throwing out.
0:10.0	You should be negotiating the price.
0:12.2	If they're just saying, yeah, no sweat,
0:13.9	you're undervaluing yourself.
0:15.7	Welcome to the Influencer Podcast Episode number three, 32.
0:19.6	We are turning the tables today
0:21.1	with Holla Tahaw from the Young and Profiting Podcast.
0:25.3	Welcome to the Influencer Podcast.
0:27.2	I'm your host, Julie Solomon.
0:29.8	If you found yourself here,
0:31.0	it means you are ready to unleash
0:32.9	the powerful visionary that lives inside you,
0:35.6	turning you into an authentic leader
0:37.7	who creates influence, impact, and change.
0:41.4	Let's get started.
0:42.9	I think this is gonna be an awesome conversation.
0:45.1	I think you're gonna share things that my listeners
	...

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