Influencer Marketing: Create A Partnership That Really Works w/ Crossfitters Lauren Fisher & Rasmus Andersen #FreedomFastLane
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 15 November 2019
⏱️ 43 minutes
🧾️ Download transcript
Summary
Listen to this episode before throwing your money at any and all influencers you can find! There is a wrong and right way to do influencer marketing.
Are you thinking of adding influencer marketing to your strategy? Max Kerwick welcomes influencers Lauren Fisher and Rasmus Andersen to talk about their side of a marketing relationship and share critical dos and don'ts of this kind of advertising channel.
Mentioned in this episode
Transcript
Click on a timestamp to play from that location
| 0:00.0 | One thing that turns me off is when people say, hey, I want to send you product. |
| 0:04.1 | And I'm like, great, here's my address. |
| 0:06.0 | Like, can't wait to try it? |
| 0:07.3 | And then all of a sudden, they're like, can you post about it as soon as you receive the product? |
| 0:11.3 | And for me, like, I need to try it your product first. |
| 0:14.3 | Like you can't just expect I'm going to get free product. |
| 0:17.1 | And in return, post about it on my story or Instagram. |
| 0:22.9 | That's just like a huge turnoff for me. |
| 0:24.1 | And then I'm just like, that's okay. |
| 0:24.7 | Thank you. |
| 0:27.5 | Build a business, invest the profits. |
| 0:31.7 | I'm Ryan Daniel Moran and this is Freedom Fastling. Hey, what's up, capitalists? Looking good. Hey, what's up, capitalists? |
| 0:39.9 | Looking good. |
| 0:41.2 | Hey, I am really bullish on the opportunities that exist in partnering with influencers. |
| 0:49.3 | Now, a lot of people, I think, are interested in influencer marketing, but they do it wrong. |
| 0:53.4 | They do it in a way |
| 0:54.8 | where they just are paying for exposure, and to be honest with you, that just feels icky to me. |
| 1:01.8 | So I think the real opportunity is in partnering with real influencers. That doesn't just mean |
| 1:08.0 | people with followings. That means people who have real influence. There is a |
| 1:11.9 | difference. So you might have heard me talk about one of somebody I really admire. His name is Brian Lee. |
| 1:18.6 | Partners with influencers like Jessica Alba builds the honest company. That's very different than paying a few |
| 1:24.8 | celebrities to talk about your product, your business. Very, very |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Capitalism.com, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Capitalism.com and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

