Influencer Marketing and the Power of Blogging with Jamie Stone

The Real Reel

Natalie Barbu

Education, Personal Journals, Society & Culture, Self-improvement, Entrepreneurship, Business

4.8 • 982 Ratings

🗓️ 23 August 2021

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 123: Open up Sephora on your browser because your cart is about to be filled with beauty must haves! OG beauty blogger and influencer marketing manager Jamie Stone joins Natalie to share the inside scoop on building an audience online whether you’re a brand or an influencer. Jamie started her blog in 2006 and has become one of the go-to experts for all things beauty related. She has made contributions to Women's Health Magazine, Refinery 29, and The Today Show and continues to share her wealth of knowledge across multiple platforms. On today’s episode, Jamie and Natalie dive into what it means to be a celebrity ghostwriter (yes, that’s also on her resume), how to become a successful freelancer and thrive in an ever-changing industry, which platforms are best for growing your following and of course, the holy grail products you need to add to your routine (apologies in advance to your next credit card statement). Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Jamie on Instagram @itsjamiestone and her podcast @alittletoomuchpodcast and make sure to check out her blog at honestlyjamie.com. Thank you to our sponsors for making this episode possible. Check out these deals just for you: CUROLOGY - Go to curology.com/real for a free 30-day trial and just pay for shipping and handling! SHAMELESS PETS – Go to shamelesspets.com and use code realreel for 25% off. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This podcast is brought to you by Podcast Nation.
0:04.0	Welcome to the Real Real, where I take you behind the Instagram reel and into the real lives of
0:16.1	entrepreneurs, content creators, and anyone who inspires me and may inspire you too.
0:20.9	I'm your host Natalie Barboo and let's get into it. I think if you're
0:27.2	an influencer you should have a platform that you own solely by yourself and you
0:32.0	control.
0:33.4	You know, Instagram can decide at any moment,
0:35.8	TikTok can decide at any moment
0:37.4	that like they're gonna stop showing your content
0:39.4	to your followers or they could just simply
0:41.2	delete your account if they feel like it.
0:42.6	Like you don't own that platform.
0:44.7	And so I've always been a strong believer
0:46.3	that you should have a website or some kind of presence
0:48.9	that you completely control.
0:50.4	But that said, a lot of them don't.
0:51.7	So I think the biggest change I've seen really has just like been
0:54.4	complete and utter just pay for play when it comes to talking about products and brands and things like that. Hi everybody and welcome back to the real real podcast. I'm your host
1:10.0	Natalie Barbu and I am very excited to be recording with you. You know I love to give a little
1:15.8	update on where I am in the country every time I record these intros and right now I am in
1:21.4	Chapel Hill, North Carolina. I've been spending the weekend in
1:24.1	Raleigh and Chapel Hill because I actually used to go to NC State if you didn't know that
	...

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