INFLUENCER ACADEMY: How to start creating content online
LATE BLOOMERS
Rich & Rox Pink
5.0 • 599 Ratings
🗓️ 14 January 2026
⏱️ 34 minutes
🧾️ Download transcript
Summary
In this episode of LATE BLOOMERS, Rich and Rox open up about what it really takes to become a content creator when you’re starting from nothing. No shortcuts. No overnight success. Just the uncomfortable, unglamorous truth they learned by doing it the hard way.
They talk about posting into the void, embracing cringe, being seen by friends and family, consistency when no one is watching, and why most people quit long before anything works. Rich and Rox share how they built momentum by showing up repeatedly, learning in public, and focusing on connection rather than perfection.
This episode breaks down what actually matters when starting online, why your first content will probably be bad (and why that’s normal), how to think long-term instead of chasing quick wins, and how to keep going when growth feels painfully slow.
If you want to become a content creator but feel stuck, embarrassed, or overwhelmed by where to begin, this episode gives you a realistic starting point and the confidence to press post anyway.
Transcript
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| 0:00.0 | These two idiots right here have got 5 million followers on social media and it's absolutely |
| 0:05.6 | changed our lives from talking about ADHD and neurodivergence, starting podcasts, writing songs, |
| 0:12.9 | going on, talking books, starting apps. It's been the most incredible thing and we want to tell |
| 0:20.3 | you how to do it, whether you run a small |
| 0:23.7 | business or you've got a passion that you want to talk about. This episode is for you. |
| 0:29.4 | Welcome to late bloomers where we are getting our lives together. Eventually. Right. So we're |
| 0:35.7 | just going to talk about how we did it, are we? |
| 0:39.3 | This is the influencer. |
| 0:42.2 | Wait, that's flea. |
| 0:43.3 | No, that's, yeah, influencer, not influenza. |
| 0:46.7 | The influenza academy, that's something different. |
| 0:49.6 | This is the influencer academy. |
| 0:52.4 | I think that there are so many people with amazing stories to tell, |
| 0:59.6 | small businesses that need more eyes on them, advocates that need to be the voice of a group |
| 1:07.4 | of people. |
| 1:08.8 | I think as well, there'll be loads of people, |
| 1:15.0 | even with just little hobbies stroke obsessions, |
| 1:20.3 | creative little things where they would probably love to do it for a business maybe. |
| 1:21.7 | 100%. So this is the episode where we hope we're going to help people |
| 1:25.1 | if they've got a small business or they're thinking about |
| 1:28.4 | starting one or they want to be any kind of content creator. We're basically going to tell |
| 1:36.3 | them everything that we've learned on the way and that we wish we had known. We started making |
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