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If I offer up the word influence or maybe persuasion, is your immediate reaction negative or positive?

Well, my guest today is every chance has actually done the research he knows on a large scale,

what the reaction is for most people and have to tell you, it is not positive. I wanted to sit

down with Zoe today because she has been steeped in doing academic research in teaching about it

at Yale and elsewhere and speaking around the world. And I wanted to deep dive into ideas

around influence and persuasion because she is a huge champion of something she would call

influence for good. And I wanted to understand what that is and what it isn't. Why we immediately

associate manipulation with ideas around influence and persuasion. What some of the deeper

internal biases and assumptions are that we make that we don't even realize that we're making

that end up separating ourselves actually from other people and also from a deeper understanding

...