Inflation indicators: The dollar store, the dollar slice and SPAM

The Indicator from Planet Money

NPR

Business

4.7 • 9.5K Ratings

🗓️ 10 December 2021

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Inflation has officially reached a nearly 40-year high and some businesses have been forced to raise their prices. But it becomes a bit of a dilemma when being 'cheap' is your brand. Today on the show, how are businesses with price-centric brands dealing with inflation?

Transcript

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0:00.0	Hey everybody, before we get started with today's show, we have something to ask you.
0:04.8	Like, what is a DAO?
0:07.0	No.
0:08.0	Today we are asking for money.
0:13.2	It is of course skipping season.
0:14.7	Yeah, and you know, you've been such amazing supporters in so many ways.
0:19.0	And that's why we're asking if you're able, please take a moment and donate to a local
0:23.0	NPR member station.
0:24.5	By supporting them, you also help support us and the kind of journalism we do.
0:28.4	Just go to donate.npr.org slash indicator.
0:32.0	And thank you.
0:35.8	NPR.
0:46.4	Inflation.
0:47.7	It's been a big topic of conversation all year.
0:51.7	And today is no exception.
0:53.8	We just got new inflation numbers out this morning and they were pretty extreme.
0:59.2	Inflation is at nearly a 40 year high.
1:01.9	The consumer price index, the big inflation index for the country, found inflation in
1:05.8	November was up 6.8% compared to last year.
1:09.7	So that's our indicator of the week.
1:11.8	6.8%.
1:12.8	Yeah.
	...

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