Inflation fuels Burger King, McDonald’s $5 meal showdown
Wall Street Breakfast
Seeking Alpha
4.1 • 1K Ratings
🗓️ 24 May 2024
⏱️ 6 minutes
🧾️ Download transcript
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Transcript
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| 0:00.0 | Welcome to See King Alpha's Wall Street breakfast, where we cover the top news for investors every morning. |
| 0:08.0 | Good morning. Today is Friday, May 24th. I'm Julie Morgan. Decisions, will it be royalty or the golden arches for lunch? |
| 0:18.4 | If it helps, the price is about the same. |
| 0:20.7 | The SEC approves Spody Theory of EDFs, but there's one more step, and Invidia is facing competition in China. |
| 0:29.0 | Burger King is bringing back its $5 value meal. |
| 0:33.4 | Seeking Alpha reported earlier this month |
| 0:35.9 | that McDonald's is also bringing back the $5 deal, |
| 0:39.2 | but the company is getting some pushback |
| 0:41.3 | from franchisees |
| 0:42.6 | about the offer due to high labor costs. |
| 0:45.2 | The return of the value meal highlights the pressure |
| 0:48.0 | US fast food chains face to attract lower income consumers |
| 0:52.2 | who have pulled back from eating out due to sticky inflation. |
| 0:55.7 | Also getting in on the action is Wendy's who announced its $3 breakfast meal deal earlier in the week. |
| 1:01.9 | But it's also important to note that Wendy's has a |
| 1:04.4 | five dollar meal deal on their menu as well. According to a Bloomberg report |
| 1:09.1 | Burger King's value meal consists of a choice of one of three sandwiches with nuggets, fries, and a drink. |
| 1:15.8 | McDonald's promotion is similar. |
| 1:17.6 | Customers will have the choice of one of two sandwiches with nuggets, fries, and a drink. |
| 1:22.3 | The report said Burger King plans to run its promotional offer for several months. |
| 1:27.0 | However, Bloomberg reported earlier that the McDonald's promotion would run for about four weeks. |
| 1:32.5 | McDonald's is reportedly set to launch its $5 value meal in the US beginning June 25th, |
... |
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