My phone just sent me a push notification that you're listening to us right now.

We'll find out how Apple made this possible on this tech edition of Industry Focus. T. G. I. I am Sean O'Reilly with the one and only Nathan Hamilton. And we're going to be talking

a little bit about technology that most people don't know apples made

because they aren't throwing at us all the time. Yeah don't know apples made mostly

because you know people that don't follow Apple closely probably don don't know about it, the industry

followers and so forth, sure. Like present company of course. Exactly. But you

know it's something that it's not the iPhone, but it relates to the iPhone.

And it's essentially Ibeacon technology, which...

So how is this, sorry to interrupt, how is this making my life even less private, and how are they learning more and more about me.

There are ways they are doing that but you know obviously it'll come down a little

bit to setting your privacy settings and so forth but one of the intents with Ibeacon technology, say for retailers is you walk in with your

iPhone and you walk through a display, say, for Jimmy Chu Shoes, who knows.

And you know, you could receive some sort of notification

on your phone.

Exactly.

Okay.

She might say Prada or something, a hat bag of some sort, but yeah, you know, a notification could pop up,

hey, we've got a deal or we've got loyalty rewards when you go to, you know, your favorite coffee shop or anything like that.

So there's a lot of ways to look at it advertising wise.

Right.

But I think it's actually short-sighted to just assume it's just advertising because there is so much more going

on. Yeah. So the extent of my knowledge is you know it's basically a very low

...