Really, it is finding out companies with the point you made with very strong moves.

Right? Where they have a very good operational performance, they have a very good management team,

they have a very good product line and you'll identify the next high-go, you'll identify the next

crack-go, you'll identify the next tracks. And the beautiful part is you're not looking for a needle

in a haystack, you're really shooting fish in a barrel, which means you know, you look, you're going to find.

I'm Chris Hill and that's Nick Santanam. He's the CEO of the Fernway Group and co-author of the

brand new book, The Titanium Economy. How industrial technology can create a better, faster, stronger

America? Ricky Mulvey caught up with Santanam to dig into some under-the-rate our manufacturing

companies and talk about why family-run businesses have key advantages for long-term investors.

You start the book with kind of a kind of a heater. You're saying this this sector is under-appreciated,

under-value, disrespected by investors. Actually, I'm not even going to read the quote from the book

because those are the themes. Talk to me about why you believe that it's those three things.

You know, Ricky, if you sort of ask one line to describe the industrial sector, it's exactly what

you just said, right? Misunderstood, undervalued, unappreciated. Let's start with why it's misunderstood.

First of all, you know, when people talk about industrial, people talk as if it's one monolith,

one big sector. In reality, it's 90 plus what we call micro-virtuals. Think of it as Amazon

rainforest on one end, the Sahara desert on the other. So which one are we talking about?

The second actually very related to that, whenever you talk about industrial, most people and not

all of them will have a rufull past. Oh, it was a great sector. The 50s was wonderful. It was the

sector which was lost, stolen, given away. And the reality is none of that is true. It is actually

we are on the beginning of a great innings. We are on the first innings. We are the best things

I yet to come. So let's start with that. It's completely misunderstood. Now then let's talk about

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