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The Cardone Zone

Increasing Your Income — The First Step to True Wealth

The Cardone Zone

Grant Cardone

Careers, Business, 025610

4.84K Ratings

🗓️ 23 July 2025

⏱️ 53 minutes

🧾️ Download transcript

Summary

In Episode 267 of The Cardone Zone

Grant Cardone goes deep on the one principle that changes everything: Increasing your income.

If you want to escape the middle class—or rise out of poverty—

you cannot save your way to wealth

Grant exposes the lies we were raised to believe about money, 

income, and success, and shows why increasing what you earn 

is the foundation of any real financial transformation.

Featuring a powerful excerpt from his newest book, 

The Wealth Creation Formula, Grant breaks down:

  • Why income is more important than budgeting

  • How the system is designed to keep you playing small

  • The mindset shift you need to break free

  • Real tactics to start multiplying your earning potential

If you’re serious about creating lasting wealth, 

this episode is your wake-up call.

Grab your copy of The Wealth Creation Formula

https://store.grantcardone.com/collections/sales-business/products/the-wealth-creation-formula-book

Follow @GrantCardone across all social platforms

Visit GrantCardone.com and 10XStudios.com for more 

 

strategies, tools, and training to accelerate your journey to prosperity.

Transcript

Click on a timestamp to play from that location

0:00.0

for the ride of your life where we're going to 10x everything you think, the way you work,

0:04.2

the way you act, and the way you roll every single day. Make sure you subscribe and comment.

0:09.4

Love to see what you're talking about. Get ready for today's show.

0:14.3

What happens to our systems today is people say, hey, I want to get a job. Let me go to

0:19.6

college. I got to learn some stuff first. I got to do X, Y, and Z. I got to build something, write something. I got to make something. And then I got to go sell something in order to get income. All this is ridiculous. It's ridiculous. You're adding time between the idea and the income. You don't need to go to college to get a job to get income.

0:37.8

You don't actually even need to learn a skill in order to get income.

0:41.4

You don't need to build anything.

0:42.8

You don't need to manufacture anything.

0:44.6

You don't even have to exchange anything in order to get income.

0:48.7

To get income, you just need income.

0:50.7

To grow income, to grow many streams of income, to start from poverty and to get

0:55.4

to the next place, all you need is income. So first, make a decision, a commitment. I'm going to

1:01.8

get some income right now. Two, what number is that? And three, ask yourself, who's got my money?

1:08.3

Look, it all starts with a plan. Again, I want to say this again, you don't actually need to learn a new skill in order to get income, to grow income, to grow many streams of income, to start from poverty, which I do every day because I'm broke all the time, because I get rid of my money. I get some money. I get rid of it. I'm broke again and I got to go out and get some more income. This is how you're going to build your wealth creation formula. It starts with a plan. All you need is a commitment and a plan. Your clear strategy with a well-laid-out process. The better you understand each of the steps, first of all, commit, create, increase, save, invest, the better you will do. And notice that nowhere in there does it say, I got to go to college. Naturally, you will have to learn something. You will have to get better at all of this. You'll have to learn how to create new revenue streams and get better at creating revenue streams. And once you learn to create revenue, you're going to want to learn how to get more effective at it. That way, you can create more revenue in shorter periods of time. Depending on what you're learning right now

2:04.5

at this moment, which of the following six income avatars are you today? One, Pity Poboy, you currently

2:11.4

have very little or no income, digging in your parents' couch for change. Two, Gary government.

2:18.9

You get paid on the first Monday of every month and all your money, or at least most of it, comes from the government.

2:24.2

Three, Sandy single mom, making $19,000 a year with a family of one or two, or a single mother,

2:30.5

only making $19,000 a year. Four, Mikey middleman, right smack dab in the middle class,

2:37.1

making 30 or 40 or 50 or maybe even $60,000 a year with just enough money left over to maybe

2:42.8

go to the movies to, you know, load up on Netflix or maybe buy some tennis shoes if they're on sale.

2:48.3

Number five, Kathy comfy butt, no offense. You've been making somewhere between

...

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