Hey everybody, welcome back to the Blister podcast. I'm Jonathan Ellsworth, the founder of Blister,

and you can check out everything we're doing and reviewing over at blisterreview.com.

Today's episode is presented by Spot Injury Insurance. Spot provides injury insurance that is actually affordable.

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That's blister.getspot.com. Okay, today we are covering a number of very big topics with the CEO of Moose Jaw,

Owen Comerford.

Owen and I discuss how we can actually increase diversity and promote inclusivity in the outdoor industry,

and I mean actually increase it and not just keep talking about it.

Owen and I also discuss the origins of Moose Jaw, what Moose Jaw's objectives

are today, and how those objectives are informed by Moose Jaw's parent company, Walmart.

We also talk about the Moose Jaw Outdoor Accelerator, which is an exciting opportunity to increase both diversity and

innovation in the outdoor industry. And I hope that a number of you listening to this will in fact

apply for this outdoor accelerator. We'll go into more details about it, of course, in this

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