Hey guys welcome back to another episode of the computer anarchy. This is your most stuff and I'm really excited about the brand that I'm going to be introducing you guys to today because they really caught my eye a while ago and I've been following them and we're finally here a long time in the making, but it's really interesting to me when I find brands that work for almost two to different reasons. You know, I'm somebody who I had acne growing up I was always looking for things that would work for me and you know just different skin

concerns along the way you know as we age we have different concerns so for me it was always things like

finding the right SPF or finding the right serum that wasn't going to irritate

my skin further and so you know when I find brands that work for me I love bringing them on and sharing them with you so without further do I want to introduce you guys to co-founder of Lion Post, Nisha Patek and Madhuh Punjabi. Welcome to the show Nishahah and Madhoo. I'm so excited to be here.

Yeah, I know I really want to dive in and learn about you guys and learn about what made you want to create a brand and where was the

inspiration? Yeah so we so this is Madu by the way and I think when we first

started it was now it's like been about four years that we've been working on the

brand but we don't come from the skin care industry

we both come from tech I was at Google Pinterest Facebook as a product manager and

then left because I wanted to start a company I figured I was just burnt out by TAC honestly and

ended up starting a infant formula company is called hugable and we basically bought and sold infant formula from Europe because everyone wanted better

ingredients and I don't know if you know much about the formula industry, but there's high-fruto's

corn syrup and a lot of the formulas here in the United States

there's poor manufacturing practices that just wouldn't happen in Europe and so

the formulas just were better and we were seeing like lots of responses from you

know people where babies could tolerate the

European formulas better and so I actually used European formula with my kids and

when we started looking into this and basically started this company and grew it to 10 million of revenue

within a year brought on Nisha actually and she helped me grow it and we were

working together on this thing for so long and wanted to create our own formula and then ran into like of

course FDA issues it's like actually a really really big industry that's you know

controlled for years by lots of regulation and while we were interviewing

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