Inclusive Beauty Isn’t Easy—or Cheap. Live Tinted Founder Deepica Mutyala Explains Why
Gloss Angeles
Kirbie Johnson and Sara Tan
4.6 • 771 Ratings
🗓️ 1 May 2026
⏱️ 39 minutes
🧾️ Download transcript
Summary
We’re joined by Deepica Mutyala, the creator-turned-founder who built Live Tinted into one of the most culturally impactful brands at Ulta Beauty. We get into her founder routine, the early audience insights that gave her an edge before “creator-founder” was even a term, and why nailing the complexion category is so important to her. We also talk hero products (is it Huestick or Hueguard?), unexpected hits and misses, and what it really takes to stand out on shelves at Ulta. Plus, Deepica shares her honest take on whether beauty has actually become more inclusive or just better at marketing it—and how she keeps Live Tinted grounded in its mission as it scales.
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Transcript
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| 0:00.0 | G-M-G-L-A-M, Los Angeles. |
| 0:05.6 | Hi, Kirby. |
| 0:07.1 | Hi, Sarah. |
| 0:08.5 | Welcome to Los Angeles. |
| 0:14.7 | Deepakam Muti-Lah, welcome to Los Angeles. |
| 0:18.1 | Thanks for having me. |
| 0:19.2 | It's a long time coming. |
| 0:20.6 | We really mean that when we say that. From the Today Show to your own brand to here. Wow. It's like you guys are professionals. It sounded so good. But I was telling Deepika, like even though it's like crazy she hasn't been on yet, this feels like the perfect time. I honestly agree with you. Like I, as much as I wanted to be on earlier, the story I feel like I can share now feels right. |
| 0:41.3 | Okay. feels like the perfect time. I honestly agree with you. Like I, as much as I wanted to be on earlier, |
| 0:38.9 | the story I feel like I can share now feels right. Okay, before we get into all of the juicy tea |
| 0:44.7 | that we know you're going to be spilling. Okay. What's on your face today, Deeps? Wait, I want to start |
| 0:49.0 | with, I prepped my skin with the due instant angel. It's my absolute favorite moisturizer. |
| 0:53.8 | I went from being obsessed with |
| 0:56.2 | what's the French version of like the white tube back in the day everyone wore? In Boilies. |
| 1:01.9 | Thank you. And then when Instant Angel came into my life, I have never turned back. It's my favorite. |
| 1:08.1 | It really is such a good product. Right. And it's just like hydrates your |
| 1:11.0 | skin. So it's really like a good primer almost for makeup. So then like the complexion stick from us |
| 1:15.2 | just like slides right on. The Tower 28 lip liner. The deepest brown shade. I think it's called draw me. |
| 1:21.5 | I have our unity bomb on my lips. And then I have the bronzer is this is going to sound crazy because nobody |
| 1:30.5 | talks about them. I don't even know if they're still in business, but I'm holding on to a |
| 1:34.0 | compact from cover FX. Oh, RIP. RIP. R babe. We covered when they closed. But you know what? |
| 1:45.0 | I still think it's a shame that that happened because the brand Y was like so dope to me. |
... |
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