Welcome to the business buffet, a podcast-based business coaching environment where you gain personal nourishment, professional growth, and recipes for success.

My name is Ed Beharana, and I am your chef who will be fixing up a big helping of how to, can-do, and what-to-do information, all designed to inspire you.

So grab a plate as it is time for some business buffet.

Today's episode is for all you procrastinators out there. You know who you are. Your wife has

probably been complaining about the lawn not being mowed or the garbage isn't taken out.

Heck, it might even be that new product or service offering.

You've been meaning to bring to market for the last six years.

Procrastination can be the death of a small business.

First, let's talk about food for thought for today's episode.

Today's food for thought comes from Zid Ziegler.

Quote, if you're going to have to swallow a frog, you don't want to have to look at that sucker too long, end quote.

My wife is an amazing woman.

The fact that she has put up with me for over 30 years should qualify her for sainthood.

But she is also a brilliant woman.

She knows that when I say I am going to do something, beginning the process is not the big issue.

Finishing the job is the question.

Before I get too far in today's story, let's look at a problem statement for today's episode. It comes by way of Forbes magazine. The problem, taking the first leap.

The biggest struggle for most would be entrepreneurs is taking that first leap. It may be quitting a job, putting up a website,

entering a startup accelerator program, approaching someone with your first pitch,

or just announcing your venture to the world and family and committing the dollars and credit

you have. This normally comes after a fair amount of brainstorming and planning.

That can be a time when your mind frequently plays tricks on you, fear and doubt creep.

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