Improving Email Deliverability | Quick Tip Tuesday - 535
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 23 November 2021
⏱️ 11 minutes
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Transcript
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| 0:00.0 | Hey there, welcome to this edition of Build Your Tribe. |
| 0:02.6 | This is a quick tip Tuesday. |
| 0:04.8 | Intended to help you improve your email, |
| 0:09.2 | deliverability, and delivery. |
| 0:12.1 | Let's get to it. |
| 0:13.1 | First and foremost, let's define these terms and what they mean. |
| 0:20.7 | So you will often hear people refer to deliverability or delivery. |
| 0:25.4 | And I want to clear up those two terms and help you understand what they mean to you. |
| 0:31.1 | They're both very important. |
| 0:32.7 | When we talk about email delivery, what we're referring to is the person you've sent it to. |
| 0:39.5 | Their server accepting your email or not. |
| 0:43.7 | If it does accept your email, obviously that's step one. |
| 0:48.1 | If I'm sending you an email, I want to make sure that your server accepts the email. |
| 0:54.2 | That's kind of step one. |
| 0:56.2 | But even if your server accepts the email that doesn't necessarily mean that you're going |
| 1:02.8 | to receive it. |
| 1:03.8 | Because a message can bounce back for any number of reasons. |
| 1:05.8 | It can be somebody mistyped their own email address. |
| 1:10.0 | It could be an email address that doesn't exist anymore. |
| 1:12.4 | It could be that you've got a typo in the domain or the domain is down. |
| 1:16.9 | It could be that your attachments are too heavy. |
| 1:20.0 | And all of these things will count as a failed delivery. |
... |
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