Improving Customer Experience: How to Increase Revenue and Profitability
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
4.7 • 1.6K Ratings
🗓️ 12 March 2026
⏱️ 47 minutes
🧾️ Download transcript
Summary
Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be your biggest revenue lever, but you're not sure where to start? To discover a proven three-part framework to keep customers coming back and turn them into your most effective marketing channel, I interview Shana Lynn Bresnahan.
Guest: Shana Lynn Bresnahan | Show Notes: socialmediaexaminer.com/709
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Transcript
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| 0:00.0 | Over 3,000 marketers are gathering in Anaheim this April for social media marketing world |
| 0:07.2 | 2026. They're not coming because it's trendy. They're coming because it works. |
| 0:13.4 | Martha Kromer told us, quote, I've been to conferences where I've only heard things I already |
| 0:18.7 | knew. I learned so many new concepts at social |
| 0:21.7 | media marketing world. I definitely got my money's worth, unquote. Year after year, marketers |
| 0:26.4 | credits social media marketing world with career advancements, business breakthroughs, and strategies |
| 0:32.0 | their competitors haven't yet discovered. Maddie Young shared, quote, this year was my first |
| 0:37.2 | time at social media marketing world. |
| 0:39.0 | It exceeded every expectation I had. |
| 0:41.7 | The value of the sessions and networking experiences cannot be overstated, unquote. |
| 0:47.1 | While you're deciding whether to attend thousands of marketers have already secured their spots, |
| 0:52.2 | get your tickets now at social media marketing world. Dot info tickets now at social media marketing world. |
| 0:55.2 | That's social media marketing world. |
| 0:57.9 | Dot info. |
| 1:02.8 | Welcome to the social media marketing podcast, |
| 1:06.3 | helping you navigate the social media jungle. |
| 1:09.4 | And now here is your host, Michael Stelzner. |
| 1:13.1 | Hello, hello, hello. |
| 1:14.4 | Thank you so much for joining me for the social media marketing podcast, brought to you by |
| 1:18.2 | Social Media Examiner. |
| 1:19.8 | I'm your host, Michael Stelzner, and this is the podcast for marketers and business |
| 1:23.3 | owners who want more exposure, more leads, and more sales. Today we're going to explore how to |
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