Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies

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The Twenty Minute VC

Finance, Venturecapital, Tech News, News, Siliconvalley, Technology, Investing, Startups, Business

4.4 • 637 Ratings

🗓️ 25 March 2016

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Branko Cerny is the Founder and CEO at Immediately, the mobile platform for modern sales professionals whose mission is to elevate sales back to it’s core foundation, a relationship driven craft. Immediately has some of the US’s finest backing in terms of investment with the likes of Naval Ravikant @ AngelList, Ryan Holmes @ Hootsuite, Jonathan Abrams @ Friendster and Nuzzel and previous guest Kate Shillo @ Galvanize.

In Today's Episode You Will Learn:

1.) How Branko made his way into the world of tech and came to be CEO @ Immediately?

2.) How does Branko find being one of the youngest enterprise CEO in the business? What are the challenges and what are the benefits?

3.) What can enterprise companies learn from the likes of Tinder and Equinox? How important is brand building for emerging enterprise sales companies?

4.) To what extent will we see the bottoms up sales process continue in enterprise sales? How does this change Immediately approach to UX, UI and brand building? Why did Branko choose to focus on a mobile platform with Immediately?

5.) How did Branko come to meet his stellar lineup of investors? What value add was he looking for when assembling the lineup? Is he concerned by the large number of investors Immediately has at an early stage?

Items Mentioned In Today's Show:

Branko's Fave Blog or Newsletter: First Round Review, Nir Eyal

Branko's Fave Productivity Tool: Intercom, Moleskin Notebook (Harry's Productivity Tool too!)

Branko's Fave Book: American Gods by Neil Gaiman

As always you can follow The Twenty Minute VC, Harry and Branko on Twitter here!

If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!

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Transcript

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0:00.0	This is the 20 minute VC with your host Harry Stebbings, and before we welcome in the weekend,
0:04.7	I'm delighted to bring you another fantastic founder joining us for Founders Friday to day.
0:09.7	Branco Chearney is the founder and CEO at Immediately, the mobile platform for modern sales professionals,
0:15.9	whose mission is to elevate sales back to its core foundation, a relationship-driven craft, and immediately
0:22.6	has some of the US's finest backing in terms of investment, with the likes of Naval Ravikant
0:27.9	at Angel List, Ryan Holmes at Hoot Suite, Jonathan Abrams at Frenster and Nuzzle, and previous
0:34.1	guests Kate Schillow at Galvanise, all on their cap table. And I'd like to say a huge thank you to Kate for making the intro to Brandco today.
0:40.9	Very much appreciated and without which the interview couldn't have happened.
0:44.3	But before we dive into the show today, how many emails do you have in your inbox right now?
0:49.1	Going into the weekend?
0:50.4	10, 100, 1,000?
0:52.5	If it's something like mine used to be, it's just simply too many,
0:55.6	but I didn't want to delete them all due to fear of missing something. Then I was recommended
1:00.2	SaneBox and SaneBox sorts through all your email and moves all the trivial stuff into a different
1:06.1	folder. So the only messages in your inbox are the ones you actually want there. Now, we will use samebox
1:11.6	here at the 20 minute VC and we've got a great deal for you today. So visit sanebox.com
1:16.6	forward slash 20 VC and they will throw in an extra $20 credit on top of the two week free trial.
1:23.1	Plus you don't even have to put in your credit card so there's no upfront obligation. Again,
1:27.4	that's sanebox.com forward slash 20 VC.
1:30.7	But back to Stay Show and enough from me, so without further ado, I'm delighted to welcome
1:35.5	Branco Journey, founder and CEO at Immediately.
1:39.6	Three, two, one, zero.
	...

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