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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20VC: Maveron's Rebecca Kaden on The Patterns Of Entrepreneurship and Taking A Consumer Product From Niche To Mass Market

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC

Finance, Venturecapital, Tech News, News, Siliconvalley, Technology, Investing, Startups, Business

4.4637 Ratings

🗓️ 23 March 2016

⏱️ 27 minutes

🧾️ Download transcript

Summary

Rebecca Kaden is a Partner at Maveron where she identifies emerging consumer-focused entrepreneurs in Silicon Valley, Southern California, and New York. Rebecca also plays a leading role in Maveron's seed program, where they partner with emerging consumer companies at their earliest stages. She’s a Board Observer at August, Common, Darby Smart, Dolls Kill, Eargo, Earnest and General Assembly. Her outstanding achievements have been recognised by Forbes who included Rebecca is their annual '30 Under 30'.
 
As always we would like thank the awesome team at Mattermark for providing us with all the data and analysis for the show today, check out Mattermark search here!
 
In Today's Episode You Will Learn:

1.) How Rebecca made her way into the wonderful world of VC?

2.) Maveron have shown their belief in the consumerisation of IOT. What are Rebecca's thoughts on the space, how it is progressing, barriers that are preventing mass adoption?

3.) What is your take on the integration of messaging and chat with IOT? Whis there a recent broader market positivity towards chat interfaces at the moment?

4.) Maveron have also shown their likeability towards hardware investments so why is this? Why do Maveron not feel the broader VC market concerns of shipping, logistics? Are we seeing a shift in investing patterns in hardware?

5.) How do Rebecca approach the common problem with consumer startups transtioning from an early adopter market to a mass market product?  What does Rebecca feel is the tipping point? What is necessary to make the transition from SF hipster client to everyone?

6.) What are the benefits are of having a narrow investing thesis (only consumer)? How has Rebecca found it? Is it challenging when finding companies you would like to invest in but are outside the mandate?

Items Mentioned In Today's Episode:

Rebecca's Fave Book:

Rebecca's Fave Blog or Newsletter:

Rebecca's Most Recent Investment:

 
As always you can follow The Twenty Minute VCHarry and Rebecca on Twitter here!
If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!
 
How many emails do you have in your inbox right now? A hundred? A thousand? The answer is too many. But here’s the thing—even though I knew I wanted to do something about it, I didn’t know how. It’s called SaneBox. SaneBox sorts through your email and moves all of the trivial stuff into a different folder so the only messages in your inbox are the ones you actually want to see. Visit sanebox.com/20VC today and they’ll throw in an extra $20 credit on top of the two-week free trial. 
 

Transcript

Click on a timestamp to play from that location

0:00.0

Okay, so we are back with the 20 minute VC. This is your host, Harry Stebbings, and joining me today, I'm thrilled to welcome.

0:06.9

A guest that's been discussed on the show before by the likes of Ariel Zuckerberg and a huge thanks to Ariel for making the introduction today.

0:14.3

Joining us in the hot seat is Rebecca Kaden.

0:16.6

Rebecca is a partner at Consumer Only Fund Maveron, where she identifies emerging consumer-focused entrepreneurs in Silicon Valley, Southern California and New York.

0:26.5

And Rebecca also plays a leading role in Mavron's Seed Program, where they partner with emerging consumer companies at their earliest stages.

0:34.1

She's also a board observer at August, Common, Derby Smart, Dolls Kill, Eargo, Ernest and General Assembly.

0:42.3

And we're not the only ones who think she's awesome, as her outstanding achievements have also

0:46.1

been recognised by the likes of Forbes, who've included Rebecca in their annual 30 under 30 list.

0:52.2

And before we jump into the chat with Rebecca's day, how many emails is

0:55.9

there in your inbox right now? 100? A thousand? If your email is anything like mine used to be,

1:01.7

the answer is just too many. Then Sanebox came into my life. Sanebox sorts through your email

1:07.2

and moves all the trivial stuff into a different folder so the only messages in your

1:11.2

inbox are the ones you actually want to see there. We all use samebox here at the 20 minute VC

1:16.1

and have worked out a great deal for you. Visit samebox.com forward slash 20 VC today and they'll

1:22.2

throw in an extra $20 credit on top of the two week free trial and you don't even have to enter

1:26.9

your credit card

1:27.5

information unless you decide to buy, so there really is nothing to lose and no obligation.

1:32.4

Check it out today by heading to sanebox.com forward slash 20 VC. I'd also like to say a huge thank

1:38.8

you to the brilliant team at Mattermark for providing all the data and analysis for the show

1:43.1

today. Where would we be without you, Mattermark? Always the best. However, it's now time for me to hand over the mic to the wonderful Rebecca Caden partner at Maveron.

1:56.5

You have now arrived at your destination.

2:04.0

Rebecca, thank you so much for joining us on the 20 minute BC stay.

...

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