(IHP) Amazon's Founding Part 2

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🗓️ 4 July 2023

⏱️ 75 minutes

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Summary

Originally published April 2015 It’s part two of our Amazon founding story. How did Amazon come to completely dominate e-commerce? How did Jeff Bezos’ “Get Big Fast” strategy evolve? How and why did Amazon become the quintessential “dot com” and dot-com-era stock? The answers are within. Bibliography: The Everything Store: Jeff Bezos and the Age of Amazon The Playboy Interview: Moguls Amazon.com: Get Big Fast One Click: Jeff Bezos and the Rise of Amazon.com http://jimromenesko.com/2013/08/11/i-interviewed-jeff-bezos-when-amazon-was-an-insignificant-speck-in-the-book-selling-universe/#more-49306 http://archive.wired.com/wired/archive/7.03/bezos_pr.html http://www.fastcompany.com/50541/inside-mind-jeff-bezos http://www.wsj.com/articles/SB832204437381952500 http://www.wsj.com/articles/SB10001424052702303339904576405922077032468 http://phx.corporate-ir.net/phoenix.zhtml?p=irol-corporateTimeline_pf&c=176060 http://content.time.com/time/subscriber/article/0,33009,992927-2,00.html http://www.vox.com/2015/1/4/7490013/ecommerce-shopping-mall http://mashable.com/2014/05/08/amazon-sales-chart/ http://www.statista.com/statistics/185283/total-and-e-commerce-us-retail-trade-sales-since-2000/ http://www.bloomberg.com/news/articles/2013-01-07/amazon-surges-to-record-high-on-global-e-commerce-growth http://www.thewire.com/business/2014/05/amazon-has-basically-no-competition-among-online-booksellers/371917/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The The I'm your host Brian McCullough. This is Chapter 7, Part 2, where we take a look at Amazon's
0:49.8	rise to dominance of the entire e-commerce industry.
0:55.0	When we last left our Amazon story, the website Amazon.com had officially launched on July 16th, 1995.
1:05.0	As we mentioned last time,
1:08.0	Amazon's launch came after a slow, deliberative beta test,
1:12.0	unlike the strategy of, Netscape, which liked to
1:16.5	launch products quick and dirty, Amazon was meticulous about getting all of its
1:22.1	processes right.
1:24.0	Bazaa and company believed that they were proving a concept,
1:29.0	so any hiccups or bugs that might arise once they were alive would only undermine their
1:35.0	credibility as a new type of commerce.
1:40.0	The site at launch was bare bones, at least in terms of decoration.
1:45.4	The only graphics were the Amazon logo, which was a field with a river running through it, to give the impression of a giant A, as well as a handful
1:57.4	of covers of spotlighted or featured books that Amazon was promoting on its home page.
2:05.0	All the books on the site at launch were discounted by a blanket 10%,
2:10.0	but the spotlight books were discounted by further 20 to 30 percent.
2:17.0	For many weeks and actually months in fact,
2:21.0	sales at Amazon were slow.
2:24.0	Early on, a dozen sales would constitute a good day.
2:29.0	But three days after launch, Yahoo suddenly included Amazon in its What's Cool section of their directory.
2:37.3	And suddenly the traffic numbers jumped considerably.
2:40.7	By the end of its first month, Amazon was proud to have shipped orders to 45 of the 50 states.
	...

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