Ignoring the Competition, Niche Marketing, & Swagger
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 1 December 2014
⏱️ 14 minutes
🧾️ Download transcript
Summary
#QOTD: How was your Thanksgiving? AND, what's your Jets vs. Dolphins prediction for tonight's game?
I literally spend ZERO time focusing on my competition. I don't look to the right of me or the left of me -- It's all forward moving for this guy. I focus ALL of my time on people, the teams around me, and our focus for the future.
Do I know what the competition is doing? Sure, to some level - but I never go deep as my understanding typically goes as far as reading headlines and hearing some of the buzz of the industry. The biggest mistake I see entrepreneurs making is paying too much attention to those around them. Sure, take a look back once and while to see who's on your tail, but at the end of the day your focus needs to be on your own domain. If you can focus all of your attention to accomplishing what you set out to do, full-steam ahead, you'll win.
Not only will you win but you'll be able to razz the competition a bit while you ignore them :) I find that not paying attention to your competitors is actually a tactic to be used and a competitive advantage which allows you to focus your energy on the work you've set out to do in the ways in which you've set out to do it.
Transcript
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| 0:00.0 | On this episode, I talk about Navy SEALs, Swagging products, and what would happen if all 420 of these people quit? |
| 0:10.0 | You ask questions, and I answer them. |
| 0:17.0 | This is the AskGaryVee Show. |
| 0:22.0 | Yeah, yeah, right. |
| 0:24.0 | That is the Ask GaryVee Show. |
| 0:28.0 | Hey everybody, it's Gary Vay, nerd chock, and this is episode 48 of the Ask GaryVee Show. |
| 0:35.0 | Before we get into the show, I just want to talk about glorious things on this Monday. |
| 0:39.0 | I hope all of you had a tremendous Thanksgiving week. |
| 0:42.0 | I've decided guys that Thanksgiving week is now my favorite week of the year, meaning it really has become Thanksgiving week. |
| 0:49.0 | By Tuesday, late afternoon, people were pretty checked out, and I just had an amazing Thanksgiving at my parents in Hunterton County. |
| 0:56.0 | Stop by the Wine Library bunch, and definitely, you see I tweeted, got the Wine Bug again. |
| 1:01.0 | I've got the Wine Bug. |
| 1:02.0 | Actually, let's go right into a right hook. It's Cyber Monday. |
| 1:05.0 | If you're capturing this in time, let's link it. |
| 1:07.0 | I guess you can't link it here because it goes to Wine Library, but in the comment section, we have a sick deal. |
| 1:11.0 | Check that out. Let's link the Wine Library Cyber Monday deal. |
| 1:14.0 | It's $110 wine for $40. |
| 1:16.0 | For all of you looking for gifts and stuff like that for yourself. |
| 1:19.0 | Getting a very itchy about the Wine Library, a bunch of you saw the Pappy photo. |
| 1:25.0 | Let's put that up. Take over my little Pappy photo at Wine Library. |
| 1:29.0 | That's been fun for me. |
| 1:30.0 | Just enormous time with the family, all the grandkids from my mom and dad Wednesday through Sunday. |
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