4.8 • 1.9K Ratings
🗓️ 19 April 2023
⏱️ 27 minutes
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The green iguana
Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.
You can find out more about Seth by reading his daily blog at seths.blog and about the podcast at akimbo.link.
To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.
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0:00.0 | One day, you may find yourself in a pet store looking for a pet for your teenage son or daughter. |
0:08.0 | And you'll encounter the green iguana, an adorable little lizard that doesn't eat bugs or mice or anything that lives in cedar. |
0:19.0 | It's an herbivore. They're not very expensive, and it's possible that you will buy a green iguana. |
0:28.0 | Not knowing that in several months, this adorable little lizard will be five feet long. |
0:36.0 | Hey, it's Kevin Beach, and this is a special archived episode of Akembo. |
0:46.0 | Knowing what you now know about green iguanas, if a friend came up to you one day and said, |
0:52.0 | hey, my green iguana just had a bunch of little green iguanas, do you want a little baby green iguana? |
1:00.0 | For free, my guess is that you're smart enough to say, no thank you. |
1:06.0 | No thank you. I don't want a pet lizard no matter how cute that's going to grow to be five feet long and more than 20 pounds. |
1:16.0 | And wait, no thanks. That's pretty obvious. Here's the interesting thing. |
1:22.0 | The interesting thing is if you lived in Belize or Paraguay or Brazil, a country where green iguanas are indigenous, |
1:32.0 | and you owned a green iguana, a green iguana that was growing like a rocket. |
1:37.0 | Would you keep it? Would you keep it forever? Or would you take it to the local rainforest and let them go? |
1:44.0 | One of the things that has driven our culture, one of the things that's hardwired into us, into mice, into rats, into most intelligent creatures that have evolved, |
1:56.0 | is the fact that sunk costs are a real problem. |
2:00.0 | On costs, the idea that we stick with something, particularly if we put a lot of time or effort into getting that thing, |
2:11.0 | and money has magnified the way we think about sunk costs. |
2:16.0 | In this short podcast, I want to help you rethink all the sunk costs in your life and understand the two factors that get in the way of us making better decisions. |
2:30.0 | So what do I mean by a sunk cost? |
2:33.0 | If something happened yesterday, or a week ago, or a month ago, or a year ago, something that cost you time or effort, |
2:41.0 | it's sunk. You can't get that time or effort back. It's over. |
2:47.0 | What you're left with is what you're left with, and now you need to make a new decision. |
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