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Negotiate Anything

If You Sell Like Everyone Else, You Lose — Lisa McLeod Shows the New Way

Negotiate Anything

American Negotiation Institute

Education, Careers, Business

4.8659 Ratings

🗓️ 26 April 2025

⏱️ 37 minutes

🧾️ Download transcript

Summary

If you're selling for the money, your buyers can feel it — and you're leaving the best deals on the table. In this game-changing episode, bestselling author Lisa McLeod reveals why the sales strategies you were taught are keeping you broke, stressed, and replaceable. Forget "closing the deal" — Lisa shows you how the world’s top salespeople drive higher revenue, bigger margins, and deeper loyalty by selling with noble purpose. You’ll learn how to de-commoditize your business, take control of the negotiation, and rewire your mindset to win deals that feel good — and actually stick. Whether you're in sales, leadership, or negotiation, this conversation will flip your strategy and your confidence on its head. Connect with Lisa ⁠Buy The Book: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud⁠. ⁠McLeod & More⁠ ⁠Follow Lisa on LinkedIn⁠ Contact ANI ⁠Request A Customized Workshop For Your Company⁠ ⁠Follow Kwame Christian on LinkedIn⁠ ⁠The Ultimate Negotiation Guide⁠ ⁠Click here to buy your copy of How To Have Difficult Conversations About Race!⁠ ⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

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0:00.0

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0:14.0

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0:25.8

From LinkedIn News, I'm Jesse Hempel, host of the Hello Monday podcast.

0:32.1

Start your week with the Hello Monday podcast. We'll navigate career pivots. We'll learn where happiness fits in. Listen to Hello Monday with me, Jesse Hempel on the LinkedIn Podcast Network, or wherever you get your podcasts.

0:42.8

Hey, I'm Kwame Christian, and you are about to step into the world of Negotiate Anything,

0:48.1

the number one negotiation podcast in the world where we teach you how to make difficult conversations easier

0:53.7

while getting more of what you want in the process. we teach you how to make difficult conversations easier while getting more of

0:54.9

what you want in the process. Each episode is packed with practical tips and strategies from the

1:00.4

experts. We delve into negotiation, conflict resolution, and leadership skills that are crucial

1:06.0

in both business and in life. Whether you're closing a deal, managing a team, or navigating personal relationships,

1:13.1

Negotiate Anything provides you with the tools you need to succeed. Our conversations are real,

1:18.9

relatable, and most importantly, rooted in practicality. So if you're ready to transform your

1:24.7

conversations and elevate your negotiation skills, join me on Negotiate

1:29.1

Anything. Subscribe and listen on Apple Podcasts, Spotify, or wherever you love to listen. Let's make

1:35.3

every conversation a winning negotiation. Lisa, thanks for joining us today.

1:43.0

It is such a pleasure to be with you.

1:45.2

Yes, it is a pleasure to have you, my friend.

1:47.4

So how would you get a started by telling us a little bit about yourself and what you do?

1:51.6

Well, probably the best thing I've known for is actually the best thing I've done is have children,

1:57.2

but that's another issue.

1:58.1

But the thing that I'm best known for professionally

...

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