What is up everybody? Welcome to another episode of AMA. I'm your host Tom Bilyon

I'm taking your questions which by the way if you ever want to have your question answered you can submit it to

AMA at impact theory.com and just put AMA question in the headline and we will filter through for the best the most amazing most insightful and

powerful questions and I'll be answering them. So here we go without further delay. Cindy Tan is up

hi Tom. I love my digital advertising company for the people and the culture. It's an environment where managers care about the

well-being and level of job satisfaction experienced by those they manage and where open communication is encouraged. Despite this I've been feeling

disconnected from the actual work that I do because I cannot connect with the value that we are adding for our clients. I don't feel like the

impact I'm having in the world right now is in line with what will truly fulfill me any advice on how I should move forward

given all of the above would be greatly appreciated thank you so if you know that the problem is that you're not

I'm guessing that you don't think that you're adding enough value to the clients then there really comes the hard question of

Is that to do with the leadership at your company if there is a leadership problem at your company and they are not interested in adding the kind of value to your clients that you want to

or maybe even more troublingly they're incapable of adding that kind of value then

leaving is almost certainly the only answer because you're telling me that you're not being fulfilled and so while the culture and the people that you might be around are wonderful people taken in and of themselves when put in that context fulfillment is the name of the game.

So if you're not able to get that if you're not able to really give yourself over to your job work your ass off and do something that adds value to people.

There's just no solution there so that that's a hard question you're going to have to answer that for yourself now assuming that that isn't the case and that you are in an environment that is somewhat

malleable that everybody there including the leadership really want to add that impact then it becomes a question of either approach or skill set either of those are addressable and I would start really looking at that.

I was just talking to somebody today in fact she's here somewhere just off camera talking about how it really becomes a question of do you have a plan B and when you don't have a plan B and I've heard that phrase like a zillion times but it really hit me when she said it that when you don't have a plan B and you're committed to making plan a work

then you're really looking for that path the no bullshit what would it take to get to your answer and if you have that in mind like no bullshit what would it take for us to add the kind of value to our clients we want to add and the people there are open to actually doing that this could be a really extraordinary moment in your life and the lives of people in your company if you go in every day and you're thinking about that and you're rallying the troops and you're getting people excited and you're actually pushing yourself to solve that problem to come up with amazing answers to really find a way to deliver

extraordinary results for your client I think that pursuit of greatness will actually pull you out of the doldrums I think the desire for mastery is something that people often overlook and hey I'll relate it to this weekend I was playing video games and I actually woke up in the morning so I was really excited to get the ace of spades for any fellow destiny players out there and I thought this is so amazing I love this about video games they trigger that Dopa mean system where you want to get great at something you want to do something you want to do something that you want to do something that you want to do something that you want to do.

You want to do something that is hard that stretching your abilities and when you do it you get some kind of reward that is life but you've got to be pushing your skill set that's the fun of it the very fun of it is that it's hard that you're not sure you're going to be able to do it on the first or second or third or even

fifth try but when you know about yourself that you're going to stick with it that you will do what you need to do including accepting that right now I'm not that good and that I'm going to have to get better that process of going through that and figuring out what it is that you need to do to improve your skill set and then to watch yourself little by little inch by inches you scrape and claw your way through sheer force of will to greatness that is the fun.

You're going to have to get a little bit more of a feeling of mastery though that's what you have to commit yourself to and so I think that if you go in and you approach your work from that perspective and you're going to hold yourself to a ridiculously high standard which I think is you as we love I think we actually love holding ourselves to that standard and building some practice system in place where we get these little incremental gains it doesn't have to be some huge win overnight you can invest and say I know this is going to take a long time but I'm just going to incrementally get a little bit better a little bit better and that requires you

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