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Marketplace All-in-One

If you can’t afford the dollar store, where do you go?

Marketplace All-in-One

Marketplace

News, Business

4.81.3K Ratings

🗓️ 14 March 2025

⏱️ 7 minutes

🧾️ Download transcript

Summary

If you want to know how investors feel, check out the stock market. If you want to know how the rest of America feels — particularly low-income Americans — look to Dollar General. Its CEO said this week that its “core customers,” people who earn under $40,000 per year, are struggling. Also: “I’ve met fighter pilots, and I think you have a cooler job.” A vintage race car mechanic reflects on his work.

Transcript

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0:00.0

If you can't afford the dollar store, where do you go?

0:05.2

For a marketplace, I'm Sabri Beneshore, in for David Brancaccio.

0:08.5

The S&P 500 officially hit correction territory yesterday.

0:11.6

That just means it's come down 10% from its last high.

0:14.8

But markets, even the S&P 500, are not the economy.

0:18.8

They are a sign of how investors feel about the future earnings of publicly

0:23.4

traded companies in general. If you want to know how the rest of America is feeling, and in

0:28.1

particular how low-income Americans are feeling, you could look to Dollar General. Its CEO, Todd

0:34.3

Veso, said in its earnings call this week that its core customers,

0:37.6

these are people who earn under $40,000 a year, are struggling even more.

0:42.8

Customer traffic fell last quarter.

0:44.6

Marketplaces, Kaylee Wells, has more.

0:46.9

Dollar General's customers are struggling and end-of-month store sales are slowing,

0:51.5

says retail analyst Matt Todd with S&P Global.

0:54.1

Lower income households who are their core customer are running. store sales are slowing, says retail analyst Matt Todd with S&P Global.

0:59.1

Lower income households who are their core customer are running short on cash.

1:03.5

Plus, there's inventory loss, something called shrink is high.

1:08.5

Elevated shrink, I think, is another sign of people struggling at the lower end of the income spectrum. Third-party theft is the largest component of it, people stealing things.

1:13.1

Dollar General CEO said customers have already cut out discretionary purchases.

1:17.6

Now they're going without some basic necessities, too.

1:20.9

Partly by having a more strict definition of necessities.

1:24.8

The more income you have, the more we tend to consider things as necessities.

...

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