If You Build It

The Dirtbag Diaries

Duct Tape Then Beer

Sports, Wilderness

4.8 • 2.6K Ratings

🗓️ 3 January 2014

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Powerful ideas often demand that we leave the comfort of a safety net. We quit a nine to five. We take out a second mortgage on our house. Along the way, we can expect to be called a crazy one day and brilliant the next. In the late 1990's, Jeff Pensiero had an idea--to build a backcountry ski lodge that catered to snowboarders. It was outlandish--targeting a market that barely existed—and yet perfect. But, like any dream, it took years of sweat, worry, right people-right time connections, and damn good perseverance to make it all look seamless. From the shores of Lake Tahoe to the world renowned slopes of Baldface Lodge, we bring you one snowboarder’s journey to create his dream. CLICK HERE TO LISTEN

Transcript

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0:00.0	I've been involved in the Patagonia field testing program for over 20 years right now.
0:08.4	For silent sports done in nature.
0:10.6	That's the feeling.
0:11.6	That's the feeling that I fell in love with with climate.
0:14.5	Cause no one necessary harm.
0:15.9	The organic cotton and recycle polyester to recycling the clothing to measuring our carbon
0:21.6	footprint.
0:22.6	Inspire and implement solutions to the environmental crisis to give some love back to this river
0:28.0	that doesn't happen.
0:29.6	It's not getting any love.
0:31.6	See what drives us at Patagonia.com.
0:37.6	Welcome to the Dura Bag Darius, a duct tape and beer production with additional support
0:43.0	from Coat Racks and New Belgium Brewing.
0:50.2	If you milk it, you won't come.
0:57.7	Chances are you probably recognize that quote from the iconic totally cheese ball, but
1:01.8	pretty awesome 1980s film, Beelda Dreams, where a struggling farmer played by Kevin
1:06.5	Costner decides to plow under his crops to build a baseball diamond in the middle of
1:10.6	nowhere because he hears this voice.
1:14.5	If you milk it, you won't come.
1:18.1	The film may be about baseball in the service, but really it's kind of an allegory about
1:23.0	chasing dreams on entrepreneurship and the American dream.
1:27.7	I think every entrepreneur has that field of dreams moment.
	...

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