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Marketing School - Digital Marketing and Online Marketing Tips

If I Wanted Enterprise Leads From Podcasts I’d Sponsor These

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 25 November 2025

⏱️ 18 minutes

🧾️ Download transcript

Summary

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ever wonder which podcasts are worth sponsoring for serious business growth? Neil and Eric discuss how to get a podcast sponsor and generate enterprise leads for your business. They explore the nuances of podcast advertising and b2b lead generation, offering insights into podcast monetization and making money podcasting. TIMESTAMPS (00:00) Enterprise leads from podcast sponsorships (04:47) Awards, judges, and RFP opportunities (07:16) Single Grain’s AI marketing pitch (09:05) AI stock analysis fails live (14:14) Semrush vs Ahrefs vs BrightEdge 𝗔bout the Channel Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and a Forbes Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

Transcript

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0:00.0

So we talked about enterprise leads for a second and this I had this topic here

0:04.5

If we wanted to generate enterprise leads from podcasts which sponsor which podcast would you sponsor? I have some answers and I know you don't listen to podcast

0:11.9

So this is marketing? Yeah, yeah none so let me let me tell you which which if I wanted to sponsor podcast which ones I'd sponsor and why. And then we can debate this. So you know the, have you ever listened to the Founders podcast? I send you some episodes sometimes, right? Okay. So Founders podcast, like you have like Michael Dell listening to it, the Dyson guy, Sam Zell, billionaire, right? Like you have a lot of the, I think people from the Trump family listened to it as well. And so, you know, he has an episode that just came out this week, how Rockefeller works, recently, how Elon Musk works, right? And like, he has all these, like, just super in-depth reviews on these biographies and things like that. So all he does is read biographies. And I think that's a very valuable audience. Too bad, invest like the best.

0:55.0

Like they took that over, right? They basically bought him out, I think. You have acquired, which for, I think for if you want a mid roll for a quarter, it's like two million bucks, right? So they don't necessarily have the most downloads. I think it's like, you know, a million a month or something. It's like a hundred thousand for an episode. But they have a, that's a very, you have very, it's a very wealthy audience that listens in, right? And then you have invest like the best, which you have some of the best, the smartest, you know, private equity VC people listen to that one. And so my whole take on this is not necessarily like you're going to have all the enterprise like leaders listening, but you're going to have a lot of the decision makers and that's the strongest people at organizations listening. And I want the mind share from these people. So you're going to advertise on them? I'm thinking about it. I'm thinking about it. I'm thinking about it. And then I'll let you know how it goes. Yeah. You should. It's already going to fail. What do you consider Enterprise? What do you consider Enterprise? Actually, that's a better question before I tell you. Yeah, well, we's already going to fail. I already know it's going to fail. For enterprise, what do you consider enterprise?

1:44.5

Actually, that's a better question before I tell you fail.

1:46.2

Yeah.

1:46.3

Well, we have different definitions at enterprise.

1:47.9

Yeah.

1:48.1

So there's, in my mind, there's lower market enterprise, right?

1:50.9

So some of our logos that we have for carrot, for example,

1:53.5

are not exactly like the Microsoft of the world or whatever.

1:56.2

But they're still publicly traded. They do well, right? And so that's what I'd consider enterprise.

2:03.2

Like maybe they're doing, maybe they have, you know, a couple thousand employees.

2:06.3

They're doing a couple hundred million a year in revenue.

2:08.2

That's what we consider enterprise.

2:10.1

For you, it's different.

2:11.5

Yeah.

2:11.9

We define enterprise of a company that's doing at least a billion in revenue a year minimum.

2:20.2

Ideally, at least a few billion in revenue.

2:22.4

And there's a lot of them.

2:25.7

People just don't realize because there's a lot of non-publicly traded companies that sell things like flooring and roofing material that you would have never imagined

2:29.5

that make billions in revenue.

...

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