ieró Beauty - Honoring the Beautiful Radiance that is YOU
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 22 February 2023
⏱️ 74 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Nick says, “And ieró comes from my roots and goes all the way back to ancient Greek. And ieró means sacred or eros. So sacred and ancient Greek. And for me and for all of us at the brand ieró, sacred means YOU. It's our homage to you and that authentic, beautiful light that you radiate out into the world every moment of the day. And to be cognizant of that. We're honoring you and we're empowering you, as we want to honor ourselves and empower ourselves with the same thing. It's that divine spark. It's that beautiful radiance that comes out and ricochets out into the universe.”
Today, we interview Nick Gavrelis, Founder & CEO of Iero Beauty. ieró Beauty is a dazzling, clean, high-vibrational beauty and lifestyle brand.
They believe in amplifying positivity, encouraging authentic self-expression and nurturing the unique well-being of each person. Their holistic, multi-sensorial products and experiences nourish your whole self not just your skin.
We discuss:
* What he is grateful for?
* Overview and origin of the brand
* Why choosing the name of the brand was an important part of the brand journey
* Nick’s philosophy around beauty and our sacred selves
* His motivations in business and life
* The lessons learned from working at Pretty Pretty
* How caring for his mother who suffered from dementia impacted his brand & life
* Ingredient and product philosophy including crystal extracts
* Going to Italy and how he started with “hybrid” skincare ~ blending skin care and makeup
* Product review including self care and self beauty and giving you greater radiance
* And so much more…
Join Ramon Vela and Nick Gavrelis as we break down the inside story of ieró Beauty on The Story of a Brand.
For more on ieró Beauty, visit: https://ierobeauty.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
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Transcript
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| 0:00.0 | Never stop dreaming. You've got to keep your creativity, your imagination fueled. And that's a challenging |
| 0:08.9 | thing. As you all know, you need to be in your heart space for that creativity to flow. |
| 0:15.6 | And so taking that moment, as you and I discussed at the very beginning of our interview before we went live, |
| 0:23.6 | that breath work, taking those breaths before to put yourself back in and ground yourself in the present, |
| 0:30.6 | being in heart space, and realizing how important creativity is without trying to hamper it and confine it, let it flow. |
| 0:43.3 | Don't stop dreaming. |
| 0:44.3 | And I think, you know, with Iro Beauty, that is probably my beacon that I've got to bring each and every day is let the creativity flow and encourage the creativity from everyone on the team and those that we interact with. This is the story of a brand, a podcast that helps people learn the story behind their favorite |
| 1:18.0 | consumer products. |
| 1:19.5 | I'm Ramon Vela, and I believe that people want to know more about the brands and products |
| 1:24.3 | they purchase. |
| 1:25.2 | So each week, I interview the founder of a consumer brand, |
| 1:28.4 | unpacked our story, their products, their mission, so you can decide which products are |
| 1:32.8 | worth buying and which brands are worth supporting. Today, we interview Nick Gavrella's |
| 1:42.6 | founder and CEO of Iero Beauty. |
| 1:46.4 | Iero Beauty is a dazzling, clean, high vibrational beauty and lifestyle brand. |
| 1:52.0 | They believe in amplifying positivity, encouraging authentic self-expression, and nurturing the unique well-being of each person. |
| 2:02.1 | The holistic, multi-sensoral products and experiences nourish your whole self, not just your |
| 2:10.6 | skin. |
| 2:11.7 | We talk about so many different things here. |
| 2:14.6 | We talk about the overview and origin of the brand. |
| 2:36.6 | Why choosing the name of the brand was an important part of the brand journey. Nick's philosophy around beauty and our sacred selves, his motivations for business and life. The lessons he learned from working at Pretty Pretty, another big brand. And he offers so much really great advice, especially if you are in the skincare or cosmetic business. He also talks about caring |
| 2:44.6 | for his mother. He was a caretaker for her. She suffered from dementia. And that impacted his decision to start the brand. We actually |
... |
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