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The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 4 November 2023

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today's episode of the podcast I'm sharing a recent Marketing For the Now, where I talk with industry leaders from Colgate-Palmolive to Bugaboo to UPenn. if you've ever wondered how some of the top marketing leaders think about brand building vs. performance marketing, this is the episode for you. I hope you enjoy!

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Transcript

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0:00.0	Do you know what bugs the shit out of me?
0:02.0	Tell me something, I'm sure there are a couple things.
0:05.0	There are a couple things, but this is the killer.
0:07.0	Reach, and not defining it as potential reach,
0:11.0	and assuming it's actualized reach, it destroys me. It destroys me. reach and
0:13.0	it destroys me it destroys me.
0:15.0	It's garbage data.
0:16.0	It's devastating.
0:18.0	It's devastating.
0:19.0	It completely takes common sense and a pulse of culture off the goddamn table.
0:23.9	It kills me and we talk about it as if it's true.
0:27.8	Attention is the number one asset.
0:31.8	Hey Gary, I thought I saw you walk by.
0:33.8	I am here.
0:34.8	I am here.
0:35.8	Everybody let me apologize for us.
0:37.8	You don't need to apologize because you know what?
0:40.8	I was giving a shout.
0:42.2	Not to you because I know we're family and I feel comfortable.
0:46.0	I'm talking about Chris S on LinkedIn and Jessica Knight on LinkedIn and Dane Weathers on LinkedIn and
0:53.2	Cody Weaver on LinkedIn.
0:55.0	So I just needed to apologize to them.
	...

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