Identifying Your Unique Success Markers (That Aren't Tied To Revenue) with Tara McMullin

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 18 March 2025

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Feeling Like Success Has to Equal Exhaustion? Discover How to Scale Your Business Without Sacrificing What Matters Most If you've ever felt like quitting your business, you're not alone! In this episode, I sit down with author and host of the What Works podcast, Tara McMullin, to explore how to create a business that truly supports the life you want. Tara has been challenging conventional business wisdom for over 16 years and brings a refreshing approach to success, productivity, and growth. She explains why focusing solely on revenue goals can lead to burnout, how to honor your actual capacity, and the importance of defining success on your own terms. We dive into why saying "no" might be your most powerful business strategy, how to escape the validation spiral that keeps you overcommitted, and the transformative difference between being "busy" and being "squeezed." HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your Business Should Support Your Life – Start with your personal variables and non-negotiables first. Your business is a needs-meeting machine, and your needs as the business owner must come first. 2️⃣ Honor Your Capacity – We all have different capacities based on our available resources—time, money, emotional bandwidth, support networks, and skills. Before taking on new projects, ask: "Do I have what I need to do this well?" 3️⃣ Escape the Validation Spiral – Be cautious about constantly adding new commitments to feel valuable. This leads to depleted resources, underdelivering, and a spiral of taking on even more to compensate. RESOURCES MENTIONED IN THIS EPISODE: Subscribe to What Works: Apple Podcasts and Spotify Learn more about Yellow House Media: yellowhouse.media Connect with Tara: whatworks.fyi Read the Wall Street Journal article Tara shared: The Delusion of 'Profits' By Peter F. Drucker MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Transcript

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0:00.0	Hey there, welcome to the Amy Porterfield Show.
0:11.3	At the end of the day, what a business really is is a system for meeting needs.
0:15.7	And our needs, as business owners, have to be first and foremost.
0:19.5	Once we figure out what those needs are
0:22.2	and how we want to live our lives and the kind of work we actually want to do, then we can start
0:27.9	to run the numbers. The revenue serves the needs meeting as opposed to the other way around.
0:35.7	Hey, real quick, before we get into this episode, I wanted to let you know that I'm hosting
0:40.1	a free list building masterclass this week. Given that 72% of buyers self-report that they prefer
0:47.7	email as the primary way they hear from your business, and given that businesses see an average
0:53.7	of 760% increase in
0:56.1	revenue by introducing focused email marketing campaigns. Yeah, you heard that right. I can't
1:02.2	imagine a better way to spend our hour together. All you have to do is go to Amy Porterfield.com
1:07.7	forward slash list building. This masterclass is totally free and full of value.
1:13.3	I cannot wait to show you how to get started with your email list. Again, Amy Porterfield.com
1:19.1	forward slash list building. Choose the date and time that works best for you. And I'll see you there.
1:25.7	When I was in high school, my best friend was Valerie, and Val and I did
1:30.0	everything together. We were cheerleaders together. We would hang out at each other's houses on the
1:36.5	weekend. She actually lived close enough that we got to walk to each other's houses. And when we both
1:42.1	got our license, because we were around the same age, she wasn't allowed to
1:46.2	drive on the freeways for the first few months of getting her license, which is the weirdest
1:51.5	thing now that I think about it. And we lived in Southern California. You couldn't really go
1:55.6	anywhere without getting on a freeway. So the entire first summer that we both could drive,
	...

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