ICYMI: The Real Story Behind The Viral Makeup All Over TikTok

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4.2 • 2K Ratings

🗓️ 28 May 2022

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Earlier this month, Bobbi Brown’s new foundation line blew up on TikTok thanks to some rather ungenerous videos from beauty influencers. In an effort to defend her new Jones Road line, Brown took to TikTok and filmed her own response, rocketing the drama into the TikTok mainstream. On today’s show, Madison and Rachelle dig through the drama to explain why this isn’t just a story about one makeup company, and what it reveals about the state of the influencer industry. Podcast production by Daniel Schroeder. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	While we pause the podcast, let's get personal.
0:03.6	How are you picked to do him?
0:05.2	8 out of 10 women suffer from underarm skin issues
0:08.2	and dove believes all armpits deserve the best care.
0:12.0	So, look after them with new dove advanced care deodorants.
0:15.8	Our kindest to skin formula ever.
0:18.4	Developed with a patented formula to deliver longer lasting 72-hour
0:22.8	of reception, upgrade to new dove advanced care.
0:29.8	I thought TikTok was for young, crazy, silly, you know, dancing people.
0:36.4	You know, and young, and like teenagers.
0:40.2	Hi, I'm Rachel Anthony, and I'm Madison Malone-Curture.
0:43.2	You're listening to ICYMI.
0:45.3	In case you missed it, Slate's podcast about internet culture.
0:48.8	And despite our promises, Madison is not coming to us live from her shower,
0:53.7	even though at least two of y'all have told us that the wet jeans have worse.
0:59.9	Madison, when can we expect you to do this?
1:03.4	I plead the fifth.
1:05.3	Wow, whoa, there was a promise made.
1:08.7	Promise made, promise cat baby.
1:10.9	Under the advice of counsel, I cannot answer.
1:13.1	Oh my god, what is this, Elizabeth Holmes trial?
1:16.4	Under the advice of counsel, I cannot answer.
	...

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