ICYMI: The Real Story Behind The Viral Makeup All Over TikTok

Slate Technology

Slate

Society & Culture, Technology, History

4.6 • 636 Ratings

🗓️ 28 May 2022

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Earlier this month, Bobbi Brown’s new foundation line blew up on TikTok thanks to some rather ungenerous videos from beauty influencers. In an effort to defend her new Jones Road line, Brown took to TikTok and filmed her own response, rocketing the drama into the TikTok mainstream. On today’s show, Madison and Rachelle dig through the drama to explain why this isn’t just a story about one makeup company, and what it reveals about the state of the influencer industry. Podcast production by Daniel Schroeder. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:22.8	entrepreneurs like you. Sign up for your $1 a month trial at Shopify.com slash setup.
0:32.6	I thought TikTok was for young, crazy, silly, you know, dancing people, you know, and young and like
0:40.6	teenagers.
0:42.9	Hi, I'm Rachel Lanton.
0:44.7	And I'm Madison Malone Kircher.
0:46.2	You're listening to I see YMI in case you missed it.
0:49.5	Slate's podcast about internet culture.
0:51.8	And despite our promises, Madison is not coming to us live from her shower, even though
0:57.6	at least two of y'all have told us that the wet jeans hack works.
1:02.9	Madison, when can we expect you to do this?
1:06.3	I plead the fifth.
1:08.4	Wow.
1:09.0	Whoa.
1:09.8	There was a promise made.
1:11.7	Promise made, promised cat baby.
1:13.9	Under the advice of counsel, I cannot answer.
1:16.1	Oh, my God.
1:17.1	What is this?
	...

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