ICYMI: Rachel Karten on Snark Subreddits and Ryan Sheckler

Slate Technology

Slate

Society & Culture, Technology, History

4.6 • 636 Ratings

🗓️ 2 March 2024

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Candice Lim is joined by Link in Bio writer Rachel Karten, whose Substack breaks down how Stanley Cups went viral, why the Duolingo owl got a BBL and how “seemingly ranch” hit supermarket shelves. Karten was a social media manager who started her newsletter after leaving Bon Appétit following a racial and labor reckoning in 2020 that exposed — what the publication themselves called — a “toxic, top-down culture.” Since then, Karten has found a rapt audience of more than 55,000 subscribers who are social media managers like herself, marketing insiders and curious readers who just want to know how and why they’re being influenced at. This podcast is produced by Se’era Spragley Ricks, Daisy Rosario, Candice Lim and Rachelle Hampton. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	I made you think you was real.
0:02.0	My name is Caden Sinclair.
0:04.0	Some people call us American royalty.
0:06.0	We were liars.
0:07.0	A new series on Prime Video.
0:09.0	We were happy. We wanted for nothing.
0:12.0	Based on the best-selling novel.
0:15.0	Something terrible happened last summer,
0:17.0	and I have no memory of what or who hurt me.
0:20.0	No one in my family will tell me.
0:22.7	When you're left for dead, you want answers.
0:25.2	We Will Liars. New series, watch now, only on Prime Video. Hey, I'm Candice Lim, and you're listening to Icy YMIMI.
0:47.0	In case you missed it, Slate's podcast about internet culture.
0:50.7	And this was the week Kate Middleton went missing, the Willy Wonka experience scammed Glasgow residents and Rebecca Ferguson sent true detectives out for blood.
1:01.8	And so much happened that we might dive deeper into one of these hot topics next week.
1:14.5	So. week. So on this show, we only have time to cover a few of the internet stories going on right now,
1:20.5	which makes me thankful that substacks like Linkin Bio exist.
1:25.6	Rachel Carton is the writer behind Lincoln Bio, a newsletter about working in social media,
1:30.9	creating clever content, and making sure your boss never asks you to go viral.
1:36.1	Now, those are Rachel's words, and you might have seen Rachel's work as a social media
1:41.4	consultant for brands like Kava, Westall, and Epicurious.
1:45.6	Now, right before starting her newsletter, Rachel was a social media manager for Bonapete.
	...

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