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ICYMI - How To: Succeed at Social Media

Slate Culture Feed

Slate Podcasts

Tv & Film, Arts, Music

4.22K Ratings

🗓️ 27 May 2023

⏱️ 36 minutes

🧾️ Download transcript

Summary

Emily is a successful career and executive coach in Ohio, who has done well finding clients through word-of-mouth. But in order to expand her business she knows she has to up her online marketing game. The only catch? She is terrified of social media. On this episode of How To!, co-host Amanda Ripley brings in Suzy Wagner, president of Brand & Buzz. Suzy has some surprising advice for creating a social media strategy that cuts through the noise while being realistic and authentic to yourself.


If you liked this episode, check out: “How To Beat Hackers at Their Own Game.”


Do you wonder how best to use your time? Send us a note at howto@slate.com or leave us a voicemail at 646-495-4001 and we might have you on the show.


If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and exclusive content on many shows—you’ll also be supporting the work we do here on How To!. Sign up now at slate.com/howtoplus to help support our work.


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Transcript

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0:00.0

Hi, I'm Rachel Hampton, and you're listening to I, CYMI, and I'm

0:16.4

you missed it, Slate's podcast about internet culture.

0:19.9

And today, we have a special treat for

0:22.8

y'all. We're bringing you a very fun episode from Slate's how-to podcast. In this episode,

0:29.7

co-host Amanda Ripley brings in Susie Wagner, the president of Brandon Buzz, to help a listener

0:36.4

who's terrified of social media,

0:38.8

create a social media strategy that cuts through the noise while being realistic and authentic to herself.

0:44.8

And without further ado, here's the show.

0:52.8

Hi there. My name is Emily. I live in Columbus, Ohio. I have a question about getting over my fear of social media. I am a small business owner. I am a professional coach. I'm pretty successful in what I do. But I have this fairly crippling fear

1:13.6

around social media, fear of being judged, fear of saying something that could be interpreted

1:21.5

in a way I didn't intend. And, you know, there's a lot of fear that's wrapped up in this

1:26.1

issue for me. And I was wondering if you had any guidance.

1:30.7

You're listening to How To. I'm Amanda Ripley.

1:34.6

That was this week's listener, Emily, a career coach in Ohio.

1:38.9

You might have noticed that she used the word fear a lot in her voicemail to us, five times, actually.

1:46.4

And it turns out she is not alone.

1:49.3

There's actually a term for what she's going through.

1:52.5

It's called, are you ready?

1:54.6

Visio-biblophobia, which means literally Facebook fear.

1:59.8

It's a real thing, and it's not just about Facebook.

2:03.8

It's always been this thing that I have felt like I should be doing, at times need to be doing.

2:10.7

I'm at a point now where I am building an online course.

...

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