ICYMI -- How To: Succeed at Social Media

Slate Technology

Slate

Society & Culture, Technology, History

4.6 • 636 Ratings

🗓️ 27 May 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Emily is a successful career and executive coach in Ohio, who has done well finding clients through word-of-mouth. But in order to expand her business she knows she has to up her online marketing game. The only catch? She is terrified of social media. On this episode of How To!, co-host Amanda Ripley brings in Suzy Wagner, president of Brand & Buzz. Suzy has some surprising advice for creating a social media strategy that cuts through the noise while being realistic and authentic to yourself. If you liked this episode, check out: “How To Beat Hackers at Their Own Game.” Do you wonder how best to use your time? Send us a note at [email protected] or leave us a voicemail at 646-495-4001 and we might have you on the show. If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and exclusive content on many shows—you’ll also be supporting the work we do here on How To!. Sign up now at slate.com/howtoplus to help support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	I made you think you was real.
0:02.0	My name is Caden Sinclair.
0:04.0	Some people call us American royalty.
0:06.0	We were liars.
0:07.0	A new series on Prime Video.
0:09.0	We were happy. We wanted for nothing.
0:12.0	Based on the best-selling novel.
0:15.0	Something terrible happened last summer,
0:17.0	and I have no memory of what or who hurt me.
0:20.0	No one in my family will tell me.
0:22.7	When you're left for dead, you want answers.
0:25.2	We Will Liars. New series, watch now, only on Prime Video. Hi, I'm Rachel Hampton, and you're listening to I-C-Y-Y-M-I.
0:46.3	In case you missed it, Slate's podcast about internet culture.
0:49.7	And today, we have a special treat for y'all.
0:53.1	We're bringing you a very fun episode from Slate's how-to podcast.
0:58.6	In this episode, co-host Amanda Ripley brings in Susie Wagner, the president of Brandon
1:04.7	Buzz, to help a listener who's terrified of social media, create a social media strategy
1:10.3	that cuts through the noise while being
1:11.9	realistic and authentic to herself. And without further ado, here's the show.
1:22.5	Hi there. My name is Emily. I live in Columbus, Ohio. I have a question about getting over my fear of social media.
1:33.0	I am a small business owner. I am a professional coach. I'm pretty successful in what I do.
1:40.5	But I have this fairly crippling fear around social media, fear of being judged, fear of
	...

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