ICYMI... HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
How I Built This with Guy Raz
Guy Raz | Wondery
4.8 • 31.1K Ratings
🗓️ 29 December 2022
⏱️ 46 minutes
🧾️ Download transcript
Summary
YouTubers Kelsey MacDermaid and Becky Wright – better known as The Sorry Girls – have always had an affinity for production. When they met as film students back in 2010, little did they know that the DIY videos they were creating for fun would eventually lead to full-fledged careers co-founding and leading their own media company. But building to where they are now, with over 2 million subscribers and counting, didn’t exactly come with a blueprint…
This week on How I Built This Lab, Kelsey and Becky talk to Guy about pursuing the uncharted territory of a YouTube career, their philosophies on navigating brand deals, and their take on growing a business in the creator economy without compromising on values.
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Transcript
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| 0:00.0 | Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music. |
| 0:07.0 | Download the app today. |
| 0:09.0 | New years is here, and with it brings the possibility of change. |
| 0:13.0 | As one behavioral scientist put it, first starts are really powerful. |
| 0:17.0 | So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small. |
| 0:24.0 | Listen to the LifeKit podcast from NPR. |
| 0:27.0 | Hello and happy holidays to all of you. |
| 0:30.0 | This week our producers, as I hope you can appreciate, are taking a quick break. |
| 0:35.0 | We produce 88 episodes of this show a year for you. |
| 0:39.0 | So I hope you can understand they very much deserve some time with their friends and family to do things that they can't do. |
| 0:46.0 | Because they're producing how I built this. |
| 0:48.0 | Like gardening or reorganizing or woodworking or drywall or something, which is a great segue into the episode we're about to play for you. |
| 0:56.0 | Because this week's guests, YouTubers, Kelsey, McDermott and Becky Wright, are better known as the Sari Girls, or if you're Canadian, the Sori Girls. |
| 1:05.0 | And they talked to us at the beginning of this year about the videos that they started to put out that would unknowingly launch them into fully-fledged YouTubers, content creators. |
| 1:15.0 | And they were generous enough to share their insights on what it took to grow and sustain an audience, which for them included taking the risk of quitting their day jobs. |
| 1:23.0 | And now they're running their own production company and learning to say no to the wrong deals. |
| 1:29.0 | Hope you enjoy. |
| 1:30.0 | Hello and welcome to How I Built This Lab. I'm Guy Ross. |
| 1:36.0 | So just the other day, I was trying to figure out how to get a coffee mug stain off of my coffee table. |
| 1:42.0 | I thought, and I thought, and I thought, and then I thought, wait, there's probably a YouTube video on that. |
| 1:50.0 | And guess what? Indeed, there is. |
| 1:53.0 | So basically, you put a damp towel on the coffee table, you gently run a warm iron over it, and voila! |
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