ICYMI... HIBT Lab! Blogilates: Cassey Ho

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 13 October 2022

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program, and more.

This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations in pursuit of a more fulfilling – and in some ways, forbidden – career, along with her perspective on what it takes to grow a business in the creator economy.

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Transcript

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0:00.0	What is actually going on with the economy nowadays?
0:04.4	The price of gas, inflation?
0:06.5	Are we in a recession?
0:08.2	I'm Jeff Quo, co-host of NPR's Planet Money.
0:11.2	Come along with our super team of econ experts
0:14.1	as we delve into the stories that show you
0:16.2	how the world really works.
0:18.6	That's Planet Money from NPR.
0:23.7	Hey, really quick before we start the show.
0:25.2	This week we are revisiting one of our very first
0:27.8	how I built this lab interviews.
0:29.2	It's with Cassie Ho of Blogilates.
0:31.4	If you haven't heard it, you will absolutely love it.
0:33.5	It's a story of how Cassie came out of nowhere
0:35.8	to build this incredible YouTube fitness empire.
0:39.1	Here it is, enjoy.
0:43.3	Hello and welcome to How I Built This Lab.
0:45.8	I'm Guy Ross.
0:47.2	Today we're talking about the creator economy
0:49.5	with Cassie Ho, the personality behind the fitness
0:52.6	YouTube channel Blogilates.
0:55.0	Cassie's channel has more than six million subscribers
	...

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