ICYMI: Endless Thread: The expanding universe of Lofi Girl

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Slate

Society & Culture, Technology, History

4.6 • 636 Ratings

🗓️ 8 November 2023

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On today’s episode brought to us by WBUR’s Endless Thread, co-host Ben Brock Johnson and producer Nora Saks look at the Lofi Girl phenomenon. At least 13 million YouTube users subscribe to the channel Lofi Girl. Created by the mononymous French music producer Dimitri, Lofi Girl is a 24/7 livestream of an anime girl studying in her room and listening to lofi hip hop. For many, she’s become the perfect study buddy, and the music may actually be helping concentration. Endless Thread producer Nora Ruth Valerie Saks and co-host Ben Brock Johnson look at how the Lofi Girl phenomenon has expanded into a record company, inspired copycats, and prompted academic research. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	I made you think you was real.
0:02.0	My name is Caden Sinclair.
0:04.0	Some people call us American royalty.
0:06.0	We were liars.
0:07.0	A new series on Prime Video.
0:09.0	We were happy. We wanted for nothing.
0:12.0	Based on the best-selling novel.
0:15.0	Something terrible happened last summer,
0:17.0	and I have no memory of what or who hurt me.
0:20.0	No one in my family will tell me.
0:22.7	When you're left for dead, you want answers.
0:25.2	We Will Liars. New series, watch now, only on Prime Video. Hey, I'm Candace Lim, and you're listening to I-C-Y-M-I.
0:46.6	In case you missed it, Slate's podcast about internet culture.
0:50.3	And today, we have a special treat because today we're bringing you a very fun episode from the Endless Thread podcast over at WBUR.
0:59.0	In this episode, co-hosts Ben Brock Johnson and producer Nora Sacks, look at how the lo-fi girl phenomenon, a well-known 24-7 lo-fi hip-hop live stream on YouTube that is over 13 million subscribers, has expanded
1:13.7	into a record company, inspired copycats, and prompted academic research. And fun fact,
1:20.9	I used to intern for endless thread, and I kind of see them as like a companion podcast to I
1:26.1	CYMIMI because they also do some really, really good reporting on the wild world of the internet.
1:31.0	So without further ado, here's the show.
1:35.0	WBUR Podcasts, Boston.
1:43.0	Let producer Nora Sacks and I introduce you to Kevin.
1:47.8	My name is Kevin Weatherwax.
	...

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