Our crew members get a lot of questions, and they're really good at answering them.

We love your questions, so keep them coming.

Here's one they probably haven't gotten much yet, but I think it's coming because it's in the news a lot.

What is retail media?

And why won't customers experience retail media at their neighborhood Trader Joe's?

It's another I-C-Y-M-I, in case you missed it, mini episode their neighborhood Trader Joe's. It's another I-CYMI in case you missed it,

mini episode of Inside Trader Joe.

I see why am I, what the heck is retail media?

Well, let's go to Wikipedia for their answer.

Retail media, it's go to Wikipedia for their answer. Retail media,

it's marketing to consumers at or near the point of purchase or point of choice between competing brands or products. Now, some of the common techniques include in-store advertising

or even online advertising, sampling, loyalty programs, coupons, vouchers.

So we've talked about some of that before, and the only thing on that list that Trader Joe's does is the sampling.

Yeah, like demo, product demonstration, that movable feast throughout the store.

You get to taste the things we're offering.

I hear retail media and where my brain goes directly is to those screens that are ubiquitous

now in most grocery stores.

They're at the cash register, sometimes they're on a shelf where the products are.

Sometimes they're just like in the middle of the aisle. There are some supermarkets that have robots

that are flowing through the store that have screens on them. Some supermarkets have shopping carts

that have screens on them. Freezer cases where the outside of the freezer case has been turned

into a screen that has advertising on it.

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