First, sweet tarts dare to combine sweet and tart, but they didn't stop there.

Now they've combined soft and bouncy to bring you new sweet tarts, gummy fruity splits.

A uniquely delicious dual-sided gummy with one side that's sweet, and the other side that's tart.

But entirely smooth and squishy.

A powerfully perfect combo.

Sweet tarts dare to combine.

Nate, have I told you about my superhero theory of pop music?

No, I definitely would have remembered. What's that?

Okay, so it's basically this idea that super pop stars are like superheroes, and they have a similar story arc of superheroes.

First, you get the origin story, the confront some major thing, eventually they team up with other people and featured some kind of big team of other superheroes.

And then eventually things turn around and you get the anti-hero story, you get the dark side of them.

You could look at someone like Argonne Grande where it's like you get Disney Princess, who then teams up with producer Zed and eventually puts out this dark record.

And thank you next, right? Like the whole arc of the superhero.

Interesting. Okay, so in this analogy, being bit by a radioactive spider is like kind of equivalent to getting signed to a major label.

Your extension of this analogy is perfect because the other thing that happens in superhero narratives is that every couple of years they get rebooted.

How many spider-mands have we had? Like 17? Okay, I'm with you. I'm with you.

Superheroes have to have a narrative that sort of speaks to their time and their generation.

And eventually they age out and there's a new audience that needs a superhero that speaks to the issues of the moment.

And in pop music, I think we're going through a transition. And there's no better superhero, super pop star to look at than Billy Eilish.

She just perfectly captures this moment. I can't wait. All right, a new pop hero emerges. Let's do it.

Welcome to Switched Unpop. I'm songwriter Charlie Harding. And I'm musicologist Nate Sloan.

Okay, so Nate, I feel like there's a couple of things that we need to do here. This is sort of an a typical Switched Unpop piece.

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